Posts by Paul Hickey
What Do All Start Ups Need To Survive?
WATCH LISTEN READ I asked CARROT Wellness CEO Michael Antaran “What advice would you give business owners like yourself about the Voice version of their platform in terms of incorporating an Alexa Skill or Google Action into their digital presence?” His answer was amazing, unexpected, and spoke to my heart – “I would advise them…
Read MoreHow To Integrate Your Mobile App With Your Alexa Skill With The CEO of CARROT Wellness
WATCH LISTEN READ Michael Antaran and I have a lot in common. We were both born and raised in Michigan. We both left jobs in the corporate world to create our own start-ups. We’re both building software on a consistent basis, and we’re building Alexa Skills and Google Actions (voice-based apps on top of Alexa…
Read MoreHow To Set Up The Ability To Sell Products From Your Alexa Skill – Data Driven Daily Tip 336
WATCH LISTEN READ Yes! Your business can sell products and services on Alexa. You need a Custom Alexa Skill to do it, and we can build it for you, so your stakeholders can just say “Alexa, book an appointment with my CPA firm,” or “Alexa, order my fitness supplements.” This is done via Amazon Pay,…
Read MoreHow To Duplicate Your WordPress Website Using WPEngine – Data Driven Daily Tip 335
WATCH LISTEN READ Attention marketing directors and small business owners. This is a great tip for you all to spin up quick small landing page websites by duplicating a full website in minutes using WPEngine WordPress hosting. Then, you have the ability to change around content easily in your new domain. Thanks for reading, watching…
Read MoreHow To Save Time Posting Facebook Ads and Instagram Ads
WATCH LISTEN READ Ever wonder how to save time posting Facebook Ads, so that they can appear on Instagram, mobile apps and more? My friends, it’s called the Facebook Ads Audience Network, and it’s turnkey and set up for your business to use in Facebook Ads Manager. I talk about it here in my post…
Read MoreWhich Is Better? Google Adwords vs. Google Adwords Express
WATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…
Read MoreDon't Most People Skip Google Search Results That Say "Ad?"
WATCH LISTEN READ When recently speaking at the Mt. Juliet (TN) Chamber of Commerce about Google Analytics, Google My Business and Google Ads, I was asked – “Don’t most people skip the Google Results that say Ad?” The proof is in the data, they don’t. In this video I explain Google Adwords Express, how it…
Read MoreHow To Make Captcha Look Good In The Footer Of Your WordPress Website – Data Driven Daily Tip 334
WATCH LISTEN READ My WordPress Content Manager friends, this one is for you. You don’t need a developer to make your CAPTCHA in the footer of your website not look horrible. This video shows you how to use Gravity Forms Conditional Logic to only show CAPTCHA after a user enters their email address in the…
Read MoreHow To Find A List Of Your Facebook Followers – Data Driven Daily Tip 333
WATCH LISTEN READ Amid the mad dash to try and grow your Business’ Facebook Following, it’s easy to forget about the why behind it. You want to connect with your target audience, understand who they are, and how you can better engage/help them. That’s why it’s important to look at who is following your page…
Read MoreHow To Clear Cache In WP Engine: Data Driven Daily Tip 332
WATCH LISTEN READ There are many different web hosting companies for Managed WordPress. The top ones include WP Engine, GoDaddy, BlueHost, HostGator and AWS. However, there are also several smaller ones. The best quality service provider related to these services is WP Engine, and this is NOT a sponsored post, it’s based on years of…
Read More