Posts by Paul Hickey
How To Publish An Alexa For Business Private Skill & Invite Manage Users – Data Driven Daily Tip 350
WATCH LISTEN READ I love Alexa for Business. You just need an AWS account to deploy Private Alexa Skills to employees of your organization. You can also use it to manage company-owned devices and which company private skills can be used on personal employee devices. What you’ll need: 1. An Alexa Skill built and ready…
Read MoreThank You For Your Partnership And Teamwork – Why I Write It In Most Emails
READ When you surround yourself with good people, both from a supervisor, employee, business partner, client, vendor and any other professional relationship standpoint, you’re able to get more done, be more productive and solve problems easily that otherwise would be super difficult and full of friction. This is why, in about 85% of the emails…
Read MoreHow To Change and Replace Alexa's Voice – Data Driven Daily Tip 349
WATCH LISTEN READ I was recently asked a question while presenting about how to build voice apps that caught my attention. The attendee asked if I thought that human interaction would change to a dulled down monotone voice with each other, because so many people are talking to Alexa, and that’s how Alexa talks. My answer is…
Read MoreHow I Built An Alexa Skill With My 10 Year Old Son – Data Driven Daily Tip 348
WATCH LISTEN READ There are basically four main ways that I build Voice Apps (Alexa Skills and Google Actions). 1. Amazon Alexa Blueprints and Google Action Templates – these are pre-built Voice Apps that allow content marketers and developers to change and customize the content in the flow. These can include some cool functionality though,…
Read MoreHow To Have Multiple Links In Your Instagram Bio – Data Driven Daily Tip 347
WATCH LISTEN READ Let’s be honest marketers. We are creating content, and that is fun and everything, but we need to be able to freely post links. Links to resources, links to past articles, links to references, links to sign-up forms, links to products, links to promo codes, links to events, links to free trials.…
Read MoreData Driven Daily Tip 346 – How To Create A YouTube Playlist
WATCH LISTEN READ Why would you want to create a YouTube Playlist? Think of it in the same context as wanting multiple categories for your WordPress blog. Creating a YouTube Playlist (or ideally, multiple YouTube Playlists), can help you organize your video content and improve the user experience for your viewers. I want my viewers…
Read MoreHow To Add Google Analytics On Your YouTube Channel Page – Data Driven Daily Tip 345
WATCH LISTEN READ This one is really just as simple as it’s title. It gives you an amazing overview of YouTube Analytics, and proves that YouTube is a HUGE part of your business ranking high over time on Google Organic Search by putting out consistent content. But it’s real purpose is to show marketers and…
Read MoreHow To Increase Your Google Ads Conversions By Setting Up Google Analytics Smart Lists – Data Driven Daily Tip 344
WATCH LISTEN READ Data Driven Daily Tip 344 – Most people running Google Ads campaigns don’t realize this, but there are some simple ways to optimize your campaigns to target people that are more likely to engage with your product or service, not simply click your ad. One I’ve written about, spoken about and implemented…
Read MoreHow To Improve Mobile Website Conversions – What Is Relative Mobile Conversion Rate? – Data Driven Daily Tip 343
WATCH LISTEN READ Stats and Data are meaningless if there’s not a takeaway. We all love data, but can get easily caught up in it if there’s not a “next action” associated with it. This is why I love Google’s new metric, “Relative Mobile Conversion Rate.” It is simple, and it uses a percentage breakdown…
Read MoreGoogle Analytics: How To Filter Out Bot and Spider Traffic from Boardman Oregon – Data Driven Daily Tip 342
WATCH LISTEN READ So this was a super interesting one, that after using Google Analytics (well, practically living in it) for 12 years, that was new to me. The story goes that we had just inherited a new client (common for us) and were doing our initial data due diligence. We noticed a huge spike…
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