Posts by Paul Hickey
Superhero Origin Stories And Why They're Important
READ Tragedies Suck. Don’t get me wrong. And sometimes things don’t “happen for a reason.” We all have our “shit,” as I like to tell myself, but I’m to the point in my life where I’m obviously very okay with talking about mine, and writing about my perspective and how events in my life have…
Read MoreThe Only Thing I Could Possibly Write About Today: Happy Mother's Day!
READ Happy Mother’s Day to the love of my life Kate, my wonderful mom Mary Jo, my mother-in-law Mary, my Grandma Rose Hickey who I love with all my heart, and my sweet Grandma Manya Gerber, who has always cared for me and loved me dearly. And to my Nana- Shirley Siegal, who passed on…
Read MoreWeb Video Strategy: What's Better…YouTube or Vimeo?
READ You may or may not realize it, but 90% of my blog posts are literally answering questions from clients. Here’s one I’ve received several times over the years, and got again recently. Client: “Video question for you … is it better to use Vimeo or YouTube to host our videos? I heard a rumor…
Read MoreBusiness Productivity Tip: How To Set Up Business Email
WATCH READ Yo, so a lot of my content is highly geeky. Like web development, WordPress, tracking pixels, analytics tips, tagging, heatmapping, analyzing data, UI design, etc. This one is super simple – how to set up business email. Honestly, it comes from a great place. I want business owners to succeed. I am a…
Read MoreWeb Development: Moving Background Imagery Hidden On Mobile Devices
WATCH READ Why doesn’t video play in background on mobile? The technology we use for these projects does not allow for moving background imagery to stream on mobile, mainly due to recommendations from Google – as streaming video for background imagery on mobile devices drastically slows down page speed load time and causes users to…
Read MoreWeb Development and SEO Tip: How to Properly Switch SSL to New Primary Domain
WATCH READ Many businesses buy a domain name, like datadriven.design, then at some point in time later, want to buy a different domain name – like dataoveropinions.com, but make it the primary for their preexisting website. This means that instead of simply forwarding dataoveropinions.com to datadriven.design, the business actually needs dataoveropinions.com to host the website,…
Read MoreWordPress Tip: How To Edit Entries In Gravity Forms
WATCH READ You know sometimes how you can look for something FOREVER and never find it because it’s right under your nose? You don’t know just exactly where to look, but it’s right in front of you? I had one of those moments recently, when a tool I’ve been using for several years finally revealed…
Read MoreAttention College Graduates: Congratulations! Is Just The First Of Several "C's" You Need To Hear About
READ Courage. Curiosity. Consistency. Commitment. My amazing sister graduated from college recently and I attended her commencement ceremony. In addition to it being a joyous occasion for our family and my parents, it was a great learning experience for me. Seeing what a college graduate looks like from 15 years after I graduated is pretty…
Read MoreWhat Fuels You?
READ Music has always been HUGE to me. At age 6, I was introduced to Run-DMC by my cousin Pat in Philly. Done. I was hooked on hip-hop. The Raising Hell album was dubbed on a tape that I broke by listening to it 1k+ times on my Walkman. If Spotify existed back then, I…
Read MoreSEO Tip: How To Verify Your Google Business Listing
READ I think small business owners are amazing. They’re responsible for so many different things, and have achieve so much to have made a living and supported other families on their own blood, sweat and tears. They’re so amazing and achieving incredible things that sometimes they miss the simplest of simple things, like Google My…
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