Posts Tagged ‘Google Analytics’
How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192
WATCH LISTEN READ It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part – making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON’T KNOW how…
Read MoreHow To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180
WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right). But this opinion of mine (on how cool this is) actually puts you all in a place where you can get more data than ever!…
Read MoreGoogle Analytics Intelligence Reports: Data Driven Daily Tip 178
WATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…
Read MoreHow To Install Google Analytics On Your Mobile Application – Data Driven Daily Tip 175
WATCH LISTEN READ Most people don’t think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their website’s data. But what about mobile apps? Did you…
Read MoreGoogle Tag Manager: Setting Up Tags and Triggers To Track Events On Your WordPress Website – Data Driven Daily Tip 174
WATCH LISTEN READ Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to…
Read MoreHow To Use Google Analytics To Make Web Design and Digital Marketing Decisions – Data Driven Daily Tip 173
WATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
Read MoreGETTING READY FOR FALL & HOLIDAY eCOMMERCE
READ I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…
Read MoreHow To Track Users "Likely To Buy" From You
READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…
Read MoreWeb Hosting How To: Use Data To Ensure Your Website Never Crashes
WATCH READ There are three things: Data. Opinions. Actions. The second one sucks – get rid of it. You know how I always talk about how anyone with a website should use Google Analytics for 30 minutes a month, right? Boom. Use data to identify when there has been a website traffic spike in the…
Read MoreDigital Marketing and Analytics: Why Don't Clicks Match Sessions?
READ If you’ve bought any LinkedIn, Facebook or Google Adwords Ads over the last few years you may have noticed in your Google Analytics account that the number of Sessions your ads actually generate can be far less than the amount of “Clicks” your ads get on each platform. The first question is, why is…
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