Posts Tagged ‘Google Analytics’
What Is Google Webmaster Tools? Data Driven Daily Tip #220
WATCH LISTEN READ Don’t worry, you’re not alone. You’re clearly smart. You’re a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT – but you don’t exactly know what Google Webmaster Tools is. It’s fine.…
Read MoreHow To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215
WATCH LISTEN READ The new Google Ads platform is pretty sweet. I’m big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and…
Read MoreHow To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213
WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
Read MoreMarketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212
WATCH LISTEN READ Between 40 and 52% of all website traffic comes from Organic Search. 95% of Organic Search traffic comes to all websites from Google. This, according to the 2018 Data Download. This makes it critical that all Marketers and Small Business Owners understand where they rank on Google, exactly, and for which search…
Read MoreWeb Design Q and A: How To Communicate Your Web Data To Upper Management
WATCH READ Yo, you ever have someone ask you a question, and it’s a great freaking question, and it makes you think so much while you’re trying to answer it, that you don’t really give your best answer? I mean, your answer is okay, but it doesn’t really help them as much as you know…
Read MoreWeb Design Q and A: What's The Biggest Mistake People Make With Their Data?
WATCH READ My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners. During a recent webinar, I conducted a full Q and A session…
Read MoreTop 8 Questions About Web Design Data Answered
WATCH READ Now that I’m fully remote, running our Nashville, TN based Web Design and Development company from Valencia, Spain, the chances I get to present to live audiences are few and far between, however, a whole new world has opened up to me to present via live webinar format. My new friends at PowerPost.digital…
Read MoreDamn It Feels Good To Use Data: Stop Merely Glancing At Your Analytics & Dig In Deep!
READ It’s funny how when you truly believe in something, and love the process, and practice what you preach, and walk the talk, and are real about it, it’s easy to speak about it on a moment’s notice. Recently, I was approached by a great company out of Chicago and St. Louis, called PowerPost.Digital, about…
Read MoreATTN Marketers: What Is Google Signals And Why Should You Care?
READ If I called you, texted you or emailed you today and said “hey Rosa/Dawn/Phil/Victor/WhateverYourNameIs, you need to know about Google Signals – it’s this thing in Google Analytics that adds an extra Acquisition Report.” You’d hang up / not reply or unsubscribe. So what? Right? But if I led that call with “yo, I’ve…
Read MoreA Reminder That Data Without Context Is Detrimental
READ A co-worker sent me an amazing article from Wistia yesterday, about moving background imagery (aka, autoplaying video) on websites titled “6 Reasons Why You Shouldn’t Have An Autoplaying Homepage Video.” I like this article for a few reasons. 1. Wistia is a video company, which has every reason to tout autoplaying video on homepages.…
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