Social Media Marketing
Data Driven Daily Tip: How Often Should I Post On Facebook?
WATCH READ Data Driven Daily Tip – August 25, 2017: One of the most common trepidations business people have about social media is post frequency. “How Often Should I Post On Facebook?” is one of the most frequent questions I get asked. No, I mean, “really? That much? 3-5 times per day?” We realize it’s quite…
Read MoreSpring Hill, TN Chamber of Commerce Keynote
READ Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
Read MoreData Driven Daily Tip: How To Build Facebook Lookalike Audiences
WATCH READ Data Driven Daily Tip – August 18, 2017: If you’ve used Facebook this year (come on, the data shows me you all have – you can’t deny it), chances are you’ve seen an ad for a website you’ve visited recently, or even have seen that add feature products you actually put in your shopping…
Read MoreData Driven Daily Tip: Facebook Audience Insights Tool
WATCH READ Data Driven Daily Tip – August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy. I’ve been in several meetings with prospective clients who don’t believe their audience is on Facebook.…
Read MoreData Driven Daily Tip: Finding The Digital Marketing Podcast
WATCH READ Data Driven Daily Tip – August 12, 2017: Yo yo yo! Are you in desperate need of digital marketing help? Maybe you do or don’t have the budget to hire an agency team like ours who will have your back, or maybe you really want to learn on your own. My digital marketing podcast,…
Read MoreData Driven Daily Tip: Expanded Text Ads in Google Adwords
WATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…
Read MoreFacebook Business Manager: The Pros; The Pains; The Tips
WATCH …but the saga isn’t over yet. No, no. You still need to go into your Facebook Business Manager after your client or co-worker has accepted your request and add yourself.That looks like this… READ I’ve been using Facebook Business Manager for about a year. It was launched by Facebook to make it…
Read MoreWhat Is Digital Strategy?
WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MoreContent Marketing: How We Would Do Snapchat
WATCH READ In a recent strategy session with SnapShot Interactive, I was asked how we’d do Snap Chat marketing if given the opportunity. The answer is quite simple. We’d follow the same process we do for all of our digital marketing. We’d build the content calendar, identify the piece of content on the calendar that…
Read MoreHow To Get More Engagement From Your Facebook Posts | Long Form Blog Hack
WATCH READ We tried an experiment recently to see how much extra engagement long from blog posts actually copied and pasted into Facebook posts would get, vs. a simple 1-2 sentence intro and a link to the blog post. The results are pretty interesting. Essentially, we found that when you write an entire blog post…
Read More