Social Media Marketing
Podcast Episode 38: Emily Gold, Founder of Twice Social
WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…
Read MoreHow To Reach Half Of The Internet
WATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…
Read MoreDoes Your Facebook Ads Company Know? Are Your Facebook Ads Making Money?
WATCH READ Are your company’s Facebook Ads making money? Do you even know? Your digital agency or the person in-house running your Facebook Campaigns needs to know how to set-up purchase objective based ads, but perhaps most importantly, how to set the right columns in Facebook Ads Manager to determine whether or not those ads…
Read MorePaul Hickey Podcast: Social Media Law & Instagram Influencers With Thallen Brassel
WATCH READ Is it just me – and it may be – but is there a complete lack of awareness regarding Social Media Law? According to Nashville Attorney Thallen Brassel, of Counsel at Nelson Mullins, the field is relatively new, and the resources and guidelines provided by the FTC are ever-changing, as new features on…
Read MoreWhat's Your Take On 280 vs. 140? I'm Using Twitter More Now.
READ In a somewhat hilarious moment in a client meeting a couple weeks ago, I was asked… So Paul, “What’s your take on 280 vs. 140?” I froze, not knowing what the hell just happened, then I realized the client was talking about the recent increase in Twitter characters from 140 per tweet to 280…
Read MoreDigital Content Strategy: Authenticity Wins
WATCH READ I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry…
Read MoreData Driven Daily Tip: Not Everything is Going to Work
WATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…
Read MoreData Driven Daily Tip: How To Create A Second Facebook Business Manager Account
WATCH READ I got asked an interesting question in a recent Data Driven Academy class – “how do I create a SECOND Facebook Business Manager Account” – here’s the not-so-secret sauce. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics…
Read MoreData Driven Daily Tip: What is the Facebook Tracking Pixel?
WATCH READ What is the Facebook Tracking Pixel? What does it do exactly and why should you need it if you’re a marketing director, VP or CMO. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build…
Read MoreData Driven Daily Tip: What Is Facebook Power Editor?
WATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
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