Social Media Marketing
Business Is Personal: Case Study #1 Social Media Law Class
WATCH READ I don’t care what anyone says. Business is Personal. It’s ALL personal. And that’s not a bad thing, that’s a GREAT thing! Case in point, our new friend Thallen Brassel, attorney of counsel at Nelson Mullins, and founder of Lady Lunch Club, will be holding a Social Media Law class as part of…
Read MoreWhy “Crushing It!” by Gary Vaynerchuk is different.
READ For a few short hours, I was constantly overwhelmed with the contradictory feeling… This book is so good that I can’t wait to put it down. If you’re like me you get it. Every single freaking word makes so much sense that you just want to shut it and get back to work. In…
Read MoreSocial Media Marketing Tip: How To Access Twitter Analytics
WATCH READ NEED TO JUSTIFY ROI & FOCUS YOUR TIME? HERE’S HOW TO FIND & USE TWITTER ANALYTICS. I’ve been having more and more fun tweeting lately. I’m so late to the party (I wish I would have understood the platform back in 2007 and how I could leverage it to build an audience), but…
Read MoreWhy You Need To Post 3-5 Times Per Day on Social
WATCH READ Did you see this post? Even though we boosted it, and it got some engagement, there’s still an 80% chance you won’t see it. That’s why we post 3-5 times per day. This is due to Facebook’s algorithm, which only shows a certain amount of posts from brands users follow in their news…
Read MorePutting Myself In The Audience's Shoes
WATCH READ As marketers we TALK all the time about “putting ourselves in the audience’s shoes.” It’s extremely important to know who we’re talking to, of course, but recently I’ve started to realize how much more important it is to cut through the clutter and just flat out tell the audience the value proposition of…
Read MoreFacebook Ads and Google Ads: Do They Really Work?
WATCH READ As you can imagine, I get asked a lot of questions on a daily basis from clients. I try to take the most common questions and roll them up into video and blog content here at Data Driven Design. One of the most frequent but really basic questions I’ve been asked lately is…
Read MoreDo You Know…When Your Fans Are Online?
WATCH READ Your fans, you know, the ones that like your Facebook page and follow you on social media. Do you know WHEN they’re online? Well, the truth is ALWAYS in the data my friends, and on these pay to play platforms like Facebook, you know as well as I do the challenge of reaching…
Read MoreWhat EXACTLY IS My Content Strategy?
READ A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…
Read MoreWhat Are Social Media Rich Snippets?
WATCH READ What are social media rich snippets and how should you use them? Ever try to paste a link from a website into a Facebook or Twitter post, only to find out that the photo and headline it pulls, as well as the preview description is that exactly what you wanted to show in…
Read MoreFacebook Algorithm Changes: My Take
READ Well, I hate to totally disappoint you, as I know some of you were ready to launch into some earth-shattering take on how “now” it doesn’t make sense for businesses to be on Facebook because of the recent headlines about “Facebook Changing.” Headlines read: “Publishers and Brands are the Losers” and “Executives Say Users…
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