Digital Strategy
Data Driven Daily Tip: Expanded Text Ads in Google Adwords
WATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…
Read MoreRed Letter Day
WATCH READ When Jamie Dunham, always a top 10 person on my list, and striving to be #1 overall, asked me to present at Red Letter Day this year, I was not only completely flattered and honored, but more pumped up than anything. You see, if you’ve ever met me or read any of my…
Read MoreData Driven Daily Tip: Enable Google Analytics Demographics & Interest Reports
WATCH READ Data Driven Daily Tip: August 9, 2017 – Enable Your Demographics & Interest Reports in Google Analytics to get a ton more data than you’re getting. Truly understand who your website audience is, from Gender breakdown to interest groups and behaviors, this is a very valuable digital marketing tool. And it’s all free…
Read MorePodcast Episode 8: Digital Strategy Talk (Real Audio From A Client Call)
Listen Read I had a ton of fun doing this one. I basically found myself having similar conversations with prospective clients about what the heck digital strategy is. It’s such a vague term. I get why people might be like “WTF?” I’m more than happy to break it down all the time, but I recorded…
Read MorePodcast Episode 9: Facebook Business Manager
Listen Read It’s pretty crazy how many times recently I’ve been asked by clients about Facebook Business Manager. I absolutely love it and swear by it now that I know how to use it, but for a while there I wasn’t sure how to communicate with clients to even get things off the ground. You…
Read MoreWhat Is Digital Strategy?
WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MorePodcast Episode 6: Digital Strategy Q and A
Listen Read While we typically work directly with clients, we have supported agencies in the past, and will continue to do so if the situation/relationship/opportunity is right, and most of all, if the people are great. Thus, my relationship with the folks at SnapShot Interactive in Nashville is strong. They specialize in video production, and…
Read MorePodcast Episode 5: Digital Strategy Talk & The Origin Story of The Digital Strategy Roadmap
Listen Read I love stopping by my friends at SnapShot Interactive for a good Digital Strategy Talk. This one, I got audio and video of for the podcast. In this episode I talk about how I got my start building websites and digital marketing strategies. This one is special to me, as I explain the…
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