Digital Strategy
Data Driven Daily Tip: Google Analytics URL Builder Tool
WATCH READ Data Driven Daily Tip – August 31, 2017: We’ve had a lot of clients ask us about the best way to shorten URLs. We’ve got a two-in-one solution for you. What is the best way to shorten your URLs? Well my friends, it’s not bit.ly, that’s for sure. There’s a better way. It’s the…
Read MoreData Driven Daily Tip: How To Use Bounce Rate
WATCH READ Data Driven Daily Tip – August 30, 2017: Wait, what is Bounce Rate again? Oh, okay, you get it. But do you understand how to use it? Let’s break down how to use Bounce Rate – the infamous metric. A few other posts on Bounce Rate include: Introduction to Bounce Rate (definition of bounce…
Read MoreData Driven Daily Tip: Google Search Console Says SSL Needed
WATCH READ Data Driven Daily Tip – August 23, 2017: We’ve already emailed all of our hosting clients and let them know that the debate is over. Not only will having an SSL certificate on your website simply help you with your SEO anymore, but your entire reputation may be damaged if you don’t have an…
Read MoreData Driven Daily Tip: Birthday Edition
WATCH READ Data Driven Daily Tip – August 22, 2017: I had to do a Data Driven Daily tip for my birthday, where I basically just said how old I am and that this is just the beginning, which could really mean any number of things. Was this actually a tip? You decide. Paul Hickey has…
Read MoreSpring Hill, TN Chamber of Commerce Keynote
READ Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
Read MorePodcast Episode 19: Interview with WILLIAMSONBUSINESS.COM
Listen Read In this episode I’m interviewed by Dr. Alvin Jones of WilliamsonBusiness.com (Williamson County, TN). Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at paul@datadriven.design. Thanks and have a great day! Paul Hickey has created and grown businesses…
Read MorePodcast Episode 15: What Is Google Adwords?
Listen Read In this episode I talk about Google Adwords. Apparently many people I talk to don’t exactly understand Google Adwords, what it is, how it’s different from SEO and what it’s capable of. Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling…
Read MoreData Driven Daily Tip: Google Shopping Is Returning Higher Percent On Ad Spend Than Search
WATCH READ Data Driven Daily Tip – August 13, 2017: I totally understand how hard it is sometimes to keep up with the changing atmosphere of Google Adwords. If you’re an eCommerce business selling direct to consumers online, Paid Search – specifically Google Adwords – has to be a huge part of your strategy. But, you…
Read MoreData Driven Daily Tip: Finding The Digital Marketing Podcast
WATCH READ Data Driven Daily Tip – August 12, 2017: Yo yo yo! Are you in desperate need of digital marketing help? Maybe you do or don’t have the budget to hire an agency team like ours who will have your back, or maybe you really want to learn on your own. My digital marketing podcast,…
Read MoreData Driven Daily Tip: Set Up Goals In Google Analytics
WATCH READ Data Driven Daily Tip – August 11, 2017: 9 out of every 10 Google Analytics accounts doesn’t have Goals/Conversions set up. This puts your company at a huge disadvantage not to have Goals set-up. Goals allow you to track qualified web visits and conversions, and attribute them back to a referral source. In…
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