Digital Strategy
Podcast Episode 26: Demographics and Interest Reports In Google Analytics
Listen Watch Read Paul Hickey speaks at Red Letter Day at The City Winery in Nashville about using Demographics and Interest Reports in Google Analytics. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His…
Read MorePodcast Episode 28: How To Use Data To Build Digital Marketing Campaigns
Listen Watch Read Paul Hickey talks at Red Letter Day 2017 about how to track effectiveness of your digital marketing campaigns by first planning and setting up goals in Google Analytics. Thanks for reading, watching and listening, and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MoreData Driven Daily Tip: The Truth Behind The Google Adwords Grant
WATCH READ You may have heard that Google Adwords gives away $10k per month in advertising credit to Non-Profit Organizations. Is this really true? Well, yes, it is, but there are some very unfortunately limitations to it. As you’ll see in the video below, I break down the fact that while Google gives non-profits the…
Read MoreData Driven Daily Tip: How To Deploy Mailchimp Campaigns With Google Analytics Tracking
WATCH READ Data Driven Daily Tip – September 18, 2017: If you’re sending out email marketing campaigns using Mailchimp, there’s a simple setting before you deploy your campaign that can help you make sure you’re able to track the maximum amount of data from your click through’s into Google Analytics. Paul Hickey has created and grown…
Read MorePodcast Episode 25: Why A CEO Having A Friend Over For Dinner Should Never Affect A Website
Listen Watch Read The importance of using data to drive design and not relying on opinions. A story about why a CEO having a friend for dinner should never impact your website project or digital marketing strategy. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses…
Read MorePodcast Episode 24: Keynote At City Winery Nashville
Listen Read Segment 1 from Paul Hickey’s Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics Referral Sources view to drive marketing actions. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy…
Read MoreData Driven Daily Tip: What Is Facebook Power Editor?
WATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
Read MoreData Driven Daily Tip: Using Competitive Data
WATCH READ Data Driven Daily Tip – September 6, 2017: Wondering how to use data to to drive design? One logical way is to take a look at your competition’s web traffic and engagement rates, bounce rate, time on site and average visit during. We like to find commonalities in design, layout, content, navigation, calls to…
Read MoreGoogle Analytics Expert: Bounce Rate Breakdown
WATCH READ Yo Yo, check it out. Time to spit some game about some geeky stuff. Today’s topic is perhaps the most important metric for a Google Analytics Expert – Bounce Rate. What is bounce rate? It is a metric that Google Analytics created to measure the quality of a session / user. When you…
Read MoreData Driven Daily Tip: Shopify Development eCommerce Discrepancies
WATCH READ Data Driven Daily Tip – September 1, 2017: Have you ever noticed a discrepancy in your Google Analytics eCommerce numbers when using Shopify? If you said “no,” you’re lying and we know it! But, either way, I bet you didn’t also realize there’s a discrepancy in the Google Adwords transaction number as well. Weird.…
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