Data Driven Design
Data Driven Design Doodle Contest Winners Announced!
WATCH READ One of the more fun things we’ve done recently as a team was support Girls To The Moon, an organization that “launches confident girls” to be their best selves, impact their communities and create a more inclusive culture. The #GTTM17 Campference was a smashing success, and we were there as a sponsor, conducting…
Read MoreData Driven Daily SEO Tip: Moz Open Site Explorer
WATCH READ Data Driven Daily SEO Tip – September 20, 2017: How do you competitors build up their web traffic? There are several ways to acquire data on how many backlinks you and your competitors have. One great way is to use the free Moz Open Site Explorer Tool. Just visit Moz.com and click the…
Read MoreData Driven Daily Tip: The Truth Behind The Google Adwords Grant
WATCH READ You may have heard that Google Adwords gives away $10k per month in advertising credit to Non-Profit Organizations. Is this really true? Well, yes, it is, but there are some very unfortunately limitations to it. As you’ll see in the video below, I break down the fact that while Google gives non-profits the…
Read MoreData Driven Daily Tip: How To Deploy Mailchimp Campaigns With Google Analytics Tracking
WATCH READ Data Driven Daily Tip – September 18, 2017: If you’re sending out email marketing campaigns using Mailchimp, there’s a simple setting before you deploy your campaign that can help you make sure you’re able to track the maximum amount of data from your click through’s into Google Analytics. Paul Hickey has created and grown…
Read MoreGirls To The Moon 2017: Data Driven Design Doodle Contest
READ One of the more fun things we’ve done recently as a team was support Girls To The Moon, an organization that “launches confident girls” to be their best selves, impact their communities and create a more inclusive culture. The #GTTM17 Campference was a smashing success, and we were there as a sponsor, conducting our…
Read MoreData Driven Daily Tip: What Is Facebook Power Editor?
WATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
Read MoreData Driven Daily Tip: What Is Google Shopping?
WATCH READ Data Driven Daily Tip – September 7, 2017: When you search for products on Google these days, you’re seeing different types of search results. Like, when I search for “Detroit Tigers Hat” or “Nike Sunglasses” I see images like this among the contextual results… In order to get your products to show this way,…
Read MoreData Driven Daily Tip: Using Competitive Data
WATCH READ Data Driven Daily Tip – September 6, 2017: Wondering how to use data to to drive design? One logical way is to take a look at your competition’s web traffic and engagement rates, bounce rate, time on site and average visit during. We like to find commonalities in design, layout, content, navigation, calls to…
Read MoreGoogle Analytics Expert: Bounce Rate Breakdown
WATCH READ Yo Yo, check it out. Time to spit some game about some geeky stuff. Today’s topic is perhaps the most important metric for a Google Analytics Expert – Bounce Rate. What is bounce rate? It is a metric that Google Analytics created to measure the quality of a session / user. When you…
Read MoreData Driven Daily Tip: Shopify Development eCommerce Discrepancies
WATCH READ Data Driven Daily Tip – September 1, 2017: Have you ever noticed a discrepancy in your Google Analytics eCommerce numbers when using Shopify? If you said “no,” you’re lying and we know it! But, either way, I bet you didn’t also realize there’s a discrepancy in the Google Adwords transaction number as well. Weird.…
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