Data Driven Design
Why Google Analytics? See What Marketing Channels Are Performing Best
WATCH READ Flat out, Google Analytics is the most underrated platform. It’s more overlooked and passed on than Kurt Warner, but it actually can win you a Super Bowl, or whatever your business equivalent is. Google Analytics is free, and our data says while 85-95% of websites have it installed, near 100% of business personnel,…
Read MoreData Driven Daily Tip: Data Driven Web Design Process
WATCH READ Data Driven Daily Tip – November 22, 2017: Today I’m going to really quickly show you our process for using Google Analytics Data to Drive Design on your website. 1. We’re going to look at your top pages and see which have the highest and lowest bounce rates. 2. Then we’re going to…
Read MoreData Driven Daily Tip: YouTube Content Strategy
WATCH READ Data Driven Daily Tip – November 15, 2017: I like to try to use our own data but I saw something in an article today that I liked. 93% of millennials go to YouTube to learn how to do something. We inform our clients that YouTube is the second largest search engine. How…
Read MoreData Driven Daily Tip: Mobile Facebook Referral Source Stats in Google Analytics
WATCH READ Data Driven Daily Tip – November 13, 2017: So I decided to take a look into some Google Analytics today to find some data for the tip. It’s around referral sources for websites. I was particularly interested in Mobile Facebook and if it’s actually driving traffic to websites. What I found was intriguing. After…
Read MoreData Driven Daily Tip: Content Marketing
WATCH READ In content creation for business, don’t be afraid to simply be yourself and speak your truth. Even if it has nothing at all to do with your business. If it’s something you personally are interested in, and it’s part of your story, your audience will feel a connection with that and it could…
Read MoreData Driven Daily Tip: Deceptive Email Marketing Tactics?
WATCH READ Interesting Email Marketing Tactics are being used to make users think that it’s not a SaaS product with an unsubscribe button that’s hitting send, but rather a real 1:1 native email. Are these tactics acceptable or deceptive? Is it black and white? My take in this video. Paul Hickey has created and grown…
Read MoreWordPress vs. ASP.net | The Battle
WATCH LISTEN READ I was pumped to sit down with Nashville ASP.net Developer Brad Cowart of TierStrategies.com for my podcast. I met him after my keynote presentation at Red Letter Day at the City Winery when he came up to my table during “Wine Time” and started spouting off about how much he hated WordPress. It…
Read MoreData Driven Daily Tip: Remove Suggested Videos On YouTube
WATCH READ This video shows you how to remove those “suggested videos” at the end of a YouTube embed. This has been a relevant topic for web clients since 2011 for me, and YouTube has recently changed the location of how to do this. It’s still simple. Check the video. Paul Hickey has created and…
Read MoreWho's On Your Mt. Rushmore?
READ I’m NOT trying to get political, but I do have a Mt. Rushmore of my own. While the purpose of the Mt. Rushmore memorial is “to communicate the founding, expansion, preservation, and unification of the United States with colossal statues of Washington, Jefferson, Lincoln, and Theodore Roosevelt,” as business people, we all have our…
Read MoreData Driven Daily Tip: Own Your Domain Name
WATCH READ It’s amazing to me how many websites we launch and how many businesses either do not own their own domain name, have any idea where their DNS records are hosted or let outside agencies control this information flow. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more…
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