Data Driven Design
Paul Hickey Podcast: Social Media Law & Instagram Influencers With Thallen Brassel
WATCH READ Is it just me – and it may be – but is there a complete lack of awareness regarding Social Media Law? According to Nashville Attorney Thallen Brassel, of Counsel at Nelson Mullins, the field is relatively new, and the resources and guidelines provided by the FTC are ever-changing, as new features on…
Read MoreSEO Tip: Rich Snippets Are Longer – Does Your SEO Company Know What To Do?
WATCH READ Rich Snippets are the lines of copy that show on Google Search Results pages after you make a search. Google is now showing 300-350 characters (basically 4-5 lines of copy) instead of 150 characters (1-2 lines of copy). Does your SEO Company Know What To Do About This? Don’t fret, it’s actually pretty…
Read MoreWhat's Your Take On 280 vs. 140? I'm Using Twitter More Now.
READ In a somewhat hilarious moment in a client meeting a couple weeks ago, I was asked… So Paul, “What’s your take on 280 vs. 140?” I froze, not knowing what the hell just happened, then I realized the client was talking about the recent increase in Twitter characters from 140 per tweet to 280…
Read MoreNashville SEO Expert Tip: Don't Forget 301 Redirects
WATCH READ One of the easiest items to overlook or completely forget to implement when redesigning a website are 301 Redirects. What are 301 Redirects? Imagine a road detour. You know where you are supposed to go, but the roads are closed. Without the detour signs to re-route you, you’re kind of screwed. Well,…
Read MoreSEO Talk: Behind The Scenes
WATCH READ Such a common problem in the SEO Client Services Game is a lack of communication with the client about what’s really happening. Too many SEO Service Providers simply send a report every month and don’t communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but…
Read MoreReality Over Fantasy
READ It’s time to get personal with you for a minute. Personal Fridays. Two-plus years ago I started thinking a different way about how I wanted to spend my time. When I was 34, my wife and I had just moved into a new house, and I realized we didn’t really have any money. Debt…
Read MoreWhat Is Google Adwords Express?
WATCH LISTEN READ So I’m forever in pursuit of ways to make Google Adwords work for clients looking to make a big impact with a small budget. Sound familiar? Quite frankly, it’s gotten extremely difficult month over month over the last two years. This is due to the fact that more and more advertisers have…
Read MoreThe Data Behind Black Friday: Please Unsubscribe From My Email List
WATCH READ Please unsubscribe from my email list! This is basically what many marketers are saying to their customers on Black Friday and Cyber Monday. It’s important to understand the data, psychology and user behavior behind the impact of marketers waiting until the one time a year when they believe they have consumer attention to…
Read MorePodcast Episode 30: Non-Profit Tech & Marketing with Paige Holman of The Next Door
WATCH LISTEN READ On Episode 30 of my Podcast, I sat down with Paige Holman, IT/IS Manager at The Next Door, Nashville, to talk Non-Profit Digital Marketing and Tech. The purpose of my meeting was to give her a WordPress Tutorial of the website Data Driven Design built for them over a year ago, so…
Read MoreDigital Content Strategy: Authenticity Wins
WATCH READ I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry…
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