Data Driven Design
True Data Driven Web Design
READ To me, nothing beats the feeling of launching a new website. When you point that A Record, watch the propagation across the internet, and see that new page resolve when you refresh your browser on all of your devices. Ahhhhhhhhhh. The new website. No matter how many pages or how much web traffic a…
Read MoreFacebook Algorithm Changes: My Take
READ Well, I hate to totally disappoint you, as I know some of you were ready to launch into some earth-shattering take on how “now” it doesn’t make sense for businesses to be on Facebook because of the recent headlines about “Facebook Changing.” Headlines read: “Publishers and Brands are the Losers” and “Executives Say Users…
Read MoreThe Importance of Building a Brand: Whoever is Closest to the Customer Always Wins
WATCH READ You know how people say “If you want to be successful, surround yourself with successful people?” You’ve probably also heard the one “If you could have dinner with anyone, dead or alive, who would it be?” Okay, and if you haven’t heard either of those, than surely you know this one – “Just…
Read MoreFocus On What You Can Control
READ Take it from a die hard sports fan – almost everything in the universe is outside of your control. This is why I don’t follow politics, or even watch the nightly news – EVER. I’m a highly competitive dude, and if I let my mind stray off into things that I can’t control, I’m…
Read MorePodcast Episode 38: Emily Gold, Founder of Twice Social
WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…
Read MoreHow To Schedule Your Ads In Google Adwords Express
WATCH READ During our Data Driven Academy class on Google Adwords, we mentioned that a subtle difference between Adwords and Adwords Express was the ability to schedule your ads. Since then, we’ve noticed Google Adwords Express has added that feature, and we wanted to let you know! Thanks and have a great day! Paul Hickey…
Read MoreHow To Reach Half Of The Internet
WATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…
Read MoreHow To Really Tell Where You Rank Organically On Google
WATCH READ Several years ago, Google starting hiding most organic keyword data under “not provided” in Google Analytics. If you go into Google Analytics and go to Acquisition, Channels, Organic Search, you will see that 98% of your keyword data will show under “not provided.” The way to get around this is to link Analytics…
Read MoreCreating A Quality Web User
WATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…
Read MoreHow To Set Up Goals In Google Analytics – And Why You Need To
WATCH READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…
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