Data Driven Design
Consideration Is Key: New Google Analytics Metric! Sessions Per User – Why It's Important
WATCH READ You may be wondering why I care so much about encouraging marketers, specifically VPs of Marketing, CMOs and marketing directors to check their Google Analytics accounts for 30 minutes per month. Well, there are several reasons, some deep, which I’ll continue to get into in future blog posts, and some practical, which I’ve already…
Read MoreHow To Increase Your eCommerce Conversion Rate By 25%
WATCH READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…
Read MoreThe Anatomy of an Instagram Post
READ I’ve had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence. While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media. In fact, the number one…
Read MoreProfessional Services Web Design – What Works Best Based On Data
WATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on…
Read MoreGoogle Search Console Tips: How to Remove Your URLs from Google Indexing
WATCH READ Why would you want to block some URLs from Google? Well, you know your website is powerful enough to have certain pages like client invoices, perhaps reports that you don’t want made public, or even pages that should be password protected but aren’t. Another reason may be sitelinks. These are the links that…
Read MoreDrive More Traffic To Your Website Using Facebook Ads: ViewContent Ads
WATCH READ In Facebook Ads Manager, there are several ways to create effective ads that will drive relevant traffic to your website, and ultimately be part of a larger strategy to drive conversions. We talk about this at length in our Facebook Ads Classes for Data Driven Academy – but there are more and more…
Read MoreData Driven Web Design: What Works Best In Healthcare Vertical?
WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreReaching Your Target Audience: Building & Deploying Relevant Content For Age Groups
WATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read MoreFacebook Marketing: How To Get 3x Reach on Facebook Posts
WATCH READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…
Read MoreDigital Marketing Tip: How To Increase Your Web Traffic By 16x
WATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
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