Data Driven Design
What Fuels You?
READ Music has always been HUGE to me. At age 6, I was introduced to Run-DMC by my cousin Pat in Philly. Done. I was hooked on hip-hop. The Raising Hell album was dubbed on a tape that I broke by listening to it 1k+ times on my Walkman. If Spotify existed back then, I…
Read MoreSEO Tip: How To Verify Your Google Business Listing
READ I think small business owners are amazing. They’re responsible for so many different things, and have achieve so much to have made a living and supported other families on their own blood, sweat and tears. They’re so amazing and achieving incredible things that sometimes they miss the simplest of simple things, like Google My…
Read MoreCommon Facebook Issue: Why Can't I Post On My Facebook Phone App After I Set Up Facebook Business Manager
READ I know this one well. You’re a brand manager or marketing manager of a pretty solid size small enterprise company. You’re responsible for posting to your company’s Facebook account. More often than not, out of convenience, you’ve chosen to make posts to said business page from your mobile device in the regular Facebook app.…
Read MoreData Is Our Differentiator: What Is Yours?
READ I think it’s important for all businesses to take a step back and reflect on why they do what they do. What’s their story? Not to be fancy, but to identify how your business truly provides value to your customers. How do you do it better than your competition? What is your differentiator? Data…
Read MoreLive Chat: Is It For Your Business?
READ One of the most common mistakes made by business owners or CEOs regarding their company’s website, is the misuse of Live Chat functionality. In going through a website redesign, improvement or revamp process, they think of websites that they like, appreciate or want to emulate in some way. Oftentimes this is a good exercise,…
Read MoreHey Alexa, "How's My Web Traffic?"
READ “Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes,…
Read MoreHow To Start A Podcast Today
READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…
Read MoreHow I Cut My Marathon Time In Half: Reflecting On My Personal Journey
READ In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can’t NOT refer to her that way 🙂 said that she wanted to run a marathon. It was on her “bucket list.” I was totally out of shape – like 55+ pounds…
Read MoreWhat You Need To Know About LinkedIn Campaign Manager: Part 1
READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…
Read MoreWordPress Tip: How to Fix Gravity Forms Tabbing Issue
WATCH READ Users don’t always use the tab key on the keyboard to navigate webpages, but the most common use would be on a form. Web developers don’t always think about users using the tab key to go from one form field to the next. Sometimes we make the assumption that the mouse will be…
Read More