Posts by Paul Hickey
The WordPress Show: Three WooCommerce Extensions You Need To Know About
WATCH READ WordPress WooCommerce continues to prove why it’s head and shoulders above Shopify, Magento and it’s other eCommerce competitors. Time and time again I’ve been asked by Shopify merchants how they can drive more conversions via traditional digital marketing tactics. Shopify merchants are relying too much on things like Facebook Ads and Google Ads,…
Read MoreDigital Marketing Hack: Post On Social Media Frequently And Run A Facebook Page Promotion
WATCH READ My mission is to help small business owners with their digital presence. This is the core reason for conducting workshops like the Small Business Website Workshop we held in Nashville, TN in November 2019. The proof is in the data, when you post on Social Media 3-5 times per day, and run a…
Read MoreHow To Take A Dream And Turn It Into A Business With A Website
WATCH READ In an interview with Lady Lunch Club, based in Nashville, TN, I’m asked for my advice on how their members can “take a dream and turn it into a business.” Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown…
Read MoreMy Career Autobiography: How I Went From Employee To Business Owner
WATCH READ In this conversation with a friend, I had the opportunity to give an overview of my entire career, starting as an unpaid intern with the Detroit Pistons of the NBA, to building WordPress websites and creating content as a side hustle, to becoming Director of Marketing and Public Relations at Columbia State Community…
Read MoreHow To Get Helpful Small Business Data From Google My Business
WATCH READ Small Business Marketers have forever wondered how to get on the Google Map, how to show up big in search results, and how to understand exactly how many people search for and find their business online. All of these questions and more can be answered by using Google My Business. This video, from…
Read MoreThe WordPress Show: How To Use WP Simple Pay To Collect Recurring Payments Via Stripe
WATCH READ Many businesses want to collect simple payments on their website, whether for non-profit donations or for-profit digital services/content or physical goods. WP Simple Pay is a great solution for one-time payments accepted via Stripe as the payment gateway. The free version, however, doesn’t include the ability to create recurring subscription forms. This video…
Read MoreHow To Gain Biz Dev Insights Using Free Google Tools
WATCH READ Marketers, Biz Dev people and Business Owners eyes sometimes glaze over when we talk about data, but in this video we explain how free Google Tools like Google Optimize, Google Analytics, Google Search Console and Google My Business can put any small business in a position to optimize their digital presence and grow…
Read MoreWhy You Should Not Automate Your Social Media Posts Across Platforms
WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…
Read MoreYour Creative Is More Important Than Your Ad Spend
WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…
Read MoreHow To Grow Your Facebook Audience Without Spending A Fortune
WATCH READ If you want to talk to people while they consume their entertainment, you can be their entertainment. Don’t put too much pressure to be funny or entertaining, just document what you’re doing. Entertaining, informing and interacting comes before selling. Don’t post about what you sell or what deals you have. Post about who…
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