Posts by Paul Hickey
How To Build A Book Of Business Contacts When Starting From Nothing
WATCH READ How do you go about building a business network by starting with no contacts? Just remember, business success is all about relationships. Start with family or friends, or friends of family members, or family members of friends. Pick one you admire. It doesn’t matter what they do for a living. Pick someone. Ask…
Read MoreThe WordPress Show: Why Gravity Forms Is The Best Way To Build Forms On Your WordPress Website
WATCH READ Gravity Forms is far and away the best way to build forms into your WordPress site. From simple form management in a drag and drop / no code editor, to custom notifications and confirmations, to dynamic shortcodes making it compatible with any theme, that alone should make Gravity Forms better than its competitors,…
Read MoreThe Importance of Dreaming Big and Putting In The Grunt Work
WATCH READ I share part of my story about how I dreamed big, but put in a ton of non-glamourous “grunt work” at the beginning of my career. This point of view has never escaped me and I live by this philosophy to this day. I think it’s important for people to think about what…
Read MoreHow To Tell Where Your Website Visitors Live, What Devices They Use, And How They Use Your Website
WATCH READ Google Analytics can be used to find where your website visitors are located physically, what devices they use when they find your website, and what they actually do when they get to your website. When you have this information, you can also see the differences in website traffic, engagement rates and goal completions…
Read MoreThe WordPress Show: How To Add Reservations To Your WordPress WooCommerce Website
WATCH READ Okay, business owners, it’s time to start thinking about building a website that allows you to show your availability for bookings, and allow your customers to make reserve slots, pay online, and manage their own reservations themselves. You don’t have the staff you used to anymore, and you need to be able to…
Read MoreYou Can’t Have Valuable Content Without A Real Value Proposition
WATCH READ In this video I speak to marketers and small business owners about the top questions we get as a digital agency related to small business websites, SEO and traffic growth. Believe it or not, it all revolves around your business truly needing to know your value proposition. What do you bring to the…
Read MoreWhy Google Analytics Is A Business Tool For Marketers And Business Owners
WATCH READ Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period. In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of…
Read MoreThe WordPress Show: How To Add SEO Structured Data Schema In WooCommerce Products
WATCH READ Most eCommerce store owners and merchants will agree that their online store needs to be perfectly SEO Optimized in order to have any chance of success. One area that eludes many small business owners with eCommerce stores, whether Shopify or WordPress WooCommerce is getting the Product Structured Data Schema implemented correctly. This video…
Read MoreHow High School Students Can Start Building A Career Doing What They Love
WATCH READ My wife Kate Hickey (COO of Data Driven Design) and I were invited to speak to high school students at Summit High School in Spring Hill, Tennessee in Spring of 2018. We had just sold our house, our cars, and committed to move to Valencia, Spain for a year. We are now in…
Read MoreWhat Are Some Of The Top Insights You Can Gain From Google Analytics Data?
WATCH READ Marketers and Small Businesses owners have long feared Google Analytics. They’ve generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they’ve never really learned how to look for the data that gives them the insights to make…
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