Posts by Paul Hickey
How I Got In Fast Company and CBS News Tampa: Why You Need To Think Of Your Blog Like A PR Person
WATCH READ I’ve long told Small Business Owners that they are subject matter experts at various areas of their own business. I’ve elaborated saying that they need to make content 365 days a year about their subject matter expertise. When they roll their eyes at me and tell me that what they know about isn’t…
Read MoreWhat Is SEO? Search Engine Optimization For Small Businesses Demystified
WATCH READ I just learned that 45% of Small Businesses don’t have websites! That’s crazy. If you’re a small business owner, please contact me at paul@datadriven.design and I will get you a website optimized for Google Search (SEO). What is SEO? It stands for Search Engine Optimization, and it basically means “ranking high on Google…
Read MoreDoing Your Job For The Money vs. Doing What You Love
WATCH READ In the Fall of 2014, I remember Kate and I had just moved into our new house in Spring Hill, TN, and I felt completely broke. That’s basically because we were. We had just spent all of our money on the down payment, and still had some minor credit card debt. Altogether, we…
Read MoreThe WordPress Show: How To Use Yoast SEO and Yoast SEO Local Plug ins
WATCH READ The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO. Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes…
Read MoreData Tea Podcast Appearance: SEO and Web Design Tips for Entrepreneurs and Small Business Owners
WATCH READ Rachel and Winfree, a Data Science and Analytics company in Nashville, Tennessee, had me on as a guest on their podcast, Data Tea, to give some web design and SEO tips for small business owners and “solopreneurs” and entrepreneurs trying to build their companies. I also talk about my company and how exactly…
Read MoreHow SEO Works And Why Every Business Needs It
WATCH READ You can have a website, and it can be fire, but if nobody goes to the website. You’re done-zo! I couldn’t have said it better myself. In a guest speaking appearance at Summit High School in Spring Hill, Tennessee in 2018, Kate Hickey (COO of Data Driven Design and my awesome wife), explain…
Read MoreHow I Turned Painful Noes Into Successful Yeses
WATCH READ When I was the Director of Marketing at Columbia State Community College from 2007-2011, I really learned a lot, and enjoyed my work, but not my job. I knew that acquiring the skills I was acquiring at the time was what I wanted to be doing, but I knew that the space of…
Read MoreWhy Data Driven Design Is The Best Solution For Small Business Owners
WATCH READ Small Business Owners are super savvy. They’re usually very good at just about everything, but not always experts at everything, especially their own company’s digital strategy and web presence. Data Driven Design is the perfect solution for small business owners because we build and launch websites and marketing campaigns based on data, but…
Read MoreRecreating the Side Conversation at a Virtual Event
WATCH READ It’s no secret in a COVID and eventual post-COVID world that in-person live events will never be the same. Even when people are comfortable enough to get together in large groups face-to-face, many companies and small business owners will have realized through 2020 that many in-person networking events were just complete wastes of…
Read MoreWhy And How To Create Content on a Daily Basis
WATCH READ I asked my friend QuHarrison Terry about why it’s important for any kind of business, organization or personal brand to figure out a way to create content on a daily basis, rather than weekly or monthly, and he had some amazing insights. I also asked him to elaborate on HOW businesses, organizations and…
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