Posts by Paul Hickey
Why Marketers Should Always Use The Google URL Builder Tool When Posting
WATCH READ During our Data Driven Academy Google Analytics 101 class, we thought it would be a good idea to explain the importance of using the Google URL Builder Tool when posting to all social media posts – especially paid ads. The reason being, it automatically integrates with Google Analytics without you having to do…
Read MoreHow To Build Your Own SEO Friendly WordPress Website
WATCH READ I wish everyone who needed or wanted a website had a solid budget to work with Data Driven Design on a WordPress site, but seeing as our WordPress projects start at $1,500, not everyone can afford it – especially Solopreneurs just starting out. But rather than go down the SquareSpace or Wix rabbit…
Read MoreHow To Optimize Your Social Media Content for SEO
WATCH READ I get asked how to optimize social media pages and content for SEO (search engine optimization), and there are tactics to helping people find your content when they search on Social Media platforms like YouTube (tagging and titles), Twitter (hashtags), Instagram (hashtags), Facebook (still trying to figure this one out) and more… …But…
Read MoreGoogle Analytics Tip: How To See Live Real Time Data On Your Website
WATCH READ Many business owners and marketers don’t really understand how powerful of a tool Google Analytics is, nor how easy it is to actually use. One interesting report is the Real Time Report. It shows you how many website users your website has at any given time of day or night. It also shows…
Read MoreThree Things Small Business Owners Should Do To Grow Their Audience Online
WATCH READ Three things small business owners always need to be doing to grow their audience… 1. Create content every day and post it on every social media outlet 2. Run a targeted page promotion (explained in detail in this video) 3. Engaging on LinkedIn – searching hashtags related to your business on LinkedIn, seeing…
Read MoreHow To Add Google Analytics Code To Your WordPress And SquareSpace Websites
WATCH READ The data says that more than 30% of the websites in the world are built in WordPress, and when you combine that with SquareSpace, you get about half of all websites. In this video, I explain to marketers and business owners who attended the Data Driven Academy, how to add Google Analytics code…
Read MoreHow Women Can Develop Tech Chops And Become More Valuable In Their Current Role
WATCH READ In an interview with Lady Lunch Club, based in Nashville, Tennessee, I was asked what women who may be intimidated by technology can do to develop DIY Skills and increase their value in the workplace. I’ve seen many women get unfairly pigeonholed into “social media girl” roles at digital agencies and even on…
Read MoreWhy Setting Up Google Analytics Properly Is Super Important To Your Business
WATCH READ The number one most common issue related to Google Analytics for small business owners is that they don’t have proper access to their own account. It’s actually very important that you or your digital agency sets up your Google Analytics Account properly. Digital agencies have been notorious for setting up each client as…
Read MoreHow Google Search Engine Optimization Really Works For Small Business Websites
WATCH READ How does Google Search Engine Optimization (SEO) actually work? If you’re a small business owner, you may benefit from this. I joined the Data Tea Podcast with Holly Rachel and Lena Winfree. They had done their homework on my background and realized that through my extreme geekiness and willingness to solve problems for…
Read MoreThe WordPress Show: How To Further Optimize Your WooCommerce Products For SEO Using Yoast
WATCH READ Recently I’ve published WordPress shows about how to use Yoast SEO to optimize your WordPress Website, and how to implement Schema on your WooCommerce Product pages. Well, now I’m taking it another step further and explaining how to further optimize your WooCommerce Products for SEO using Yoast. Yoast has a plug-in specifically for…
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