Posts by Paul Hickey
How To Install The Facebook Tracking Pixel On Your Website
WATCH READ The main reason small business owners need the Facebook pixel installed on their website, isn’t necessarily to run ads, but rather to understand more about their website audience. This video is from Data Driven Academy in February 2018, and it isn’t the best tutorial, but I talk about the importance of the Facebook…
Read MoreHow I’ve Built My Own Remote Business As An Entrepreneur
WATCH READ This video is the full interview with Lady Lunch Club, based out of Nashville, TN. Filmed in 2017, it quickly chronicles why I do what I do, why I love what I do, how I empower others to learn web design and digital marketing, and how I got to where I am today…
Read MoreHands-on Building Alexa Skills
WATCH https://datadriven.design/wp-content/uploads/2021/01/video1_1.mp4 READ If you’ve been thinking it’s time to learn new skills, you’re right. I put together a course for Packt/Udemy on how to build Alexa Skills, called “Hands-on Building Alexa Skills.” It requires no previous technical knowledge. I highly encourage you to register here, and use this promo code – 02C40CC8AE9166BE2346 You will…
Read MoreThe WordPress Show: How To Take Orders On What’s App On Your WooCommerce Store
WATCH READ The proof is in the data. All WooCommerce store owners need to be thinking about how they can optimize their eCommerce store for mobile experience and mobile marketing. Mobile web traffic share continues to climb across the board (in all verticals) by about 5-10% annually. When Gary Vaynerchuk launched WineText.com in 2020 (a…
Read MoreThe WordPress Show: How To Change Primary Domains Without Losing SEO Value
WATCH READ This solves a decade old question by WordPress website owners and bloggers. How do I change my website’s primary domain name without affecting my Google Search Engine Ranking? Many bloggers and content creators have hundreds and even thousands of blogs that they’d completely lose backlinks for and SEO value for if they don’t…
Read MoreHow To Use Views In Google Analytics
WATCH READ Google Analytics has a thing called a View. Views are under Properties. Marketers should think of Views like dashboards. You can filter your website and marketing data within Google Analytics up to 25 times per Property. Think of Properties as websites or apps. Why would you want 25 different data filters for one…
Read MoreWhy Small Business Owners Need Data Driven Design
LISTEN READ Small business owners don’t have time to waste on making digital marketing and website design decisions. They have to run their businesses. But at the same time, they have to have a digital presence that converts visitors into customers. This is why Data Driven Design is the perfect solution for small business owners.…
Read MoreHow I Became An Entrepreneur And Technology Pioneer With Lily Clayton Hansen
WATCH READ Lily Clayton Hansen was nice enough to attend one of my speaking appearances in 2019 on Designing For Voice (Alexa and Google Assistant). Based on her attendance there, she wanted to interview me on her podcast. This is the edited version from my end where I answer her questions about: – How I…
Read MoreHow To Outrank Your Competitors On Google Quickly Using Adwords Express
WATCH READ I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your…
Read MoreHow To Be An Authentic Content Creator For Your Brand
WATCH READ Authenticity and Value Proposition. These are the two most important things when creating content for your brand. These are really the only things your target audience and especially your actual customers want to hear in your content. Every once in a while, I have the opportunity to sit down and talk in an…
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