Posts by Paul Hickey
Podcast Episode 15: What Is Google Adwords?
Listen Read In this episode I talk about Google Adwords. Apparently many people I talk to don’t exactly understand Google Adwords, what it is, how it’s different from SEO and what it’s capable of. Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling…
Read MorePodcast Episode 14: Making The Most of My Drive Time
Listen Read Making the most of my drive time from my home to my office in East Nashville, talking: Data Driven Decision Making Expanded Text Ads in Google Adwords Enable Your Demographics and Interest Reports Why do we look at things so Micro? Thanks for listening! Any feedback is welcome and I’m always looking for…
Read MorePodcast Episode 12: Hire People Smarter Than You
Listen Read Thoughts I want to share around building my team as my company grows, molding myself into a role as my team grows from 1 to 6 people in a span of about 8 or 9 months. So let me explain. When I started my company Data Driven Design and my partnership with SnapShot Interactive as VP of…
Read MorePodcast Episode 13: Interviewing My Mentor DSAMP
Listen Read I’m fortunate enough to have built and strengthened many relationships throughout my career. One perfect example is with Dennis Sampier, my former boss and one-time mentor at The Detroit Pistons Basketball Company, who now is a client of my agency Data Driven Design. DSamp, as he’s affectionately known by just about everyone who…
Read MorePodcast Episode 11: Interview With Snapchat Designer
Listen Read Easily one of my underrated favorite things I’ve done this year so far is catch up with an old employee of mine, Trevor Denton. I originally met Trevor through my wife, who was his high school teacher. He was working at Big Frog T-Shirt Design company in Franklin, TN in 2012 when I…
Read MorePodcast Episode 10: From PM To Developer
Listen Read Easily one of the cooler things I’ve done recently is sit down with a teammate of mine at SnapShot Interactive, PM turned Web Developer Chance Strickland. In this podcast, we talk about his journey from waiting tables to developing websites, and his goal of running a marathon on all continents, and a ton…
Read MorePodcast Episode 8: Digital Strategy Talk (Real Audio From A Client Call)
Listen Read I had a ton of fun doing this one. I basically found myself having similar conversations with prospective clients about what the heck digital strategy is. It’s such a vague term. I get why people might be like “WTF?” I’m more than happy to break it down all the time, but I recorded…
Read MorePodcast Episode 9: Facebook Business Manager
Listen Read It’s pretty crazy how many times recently I’ve been asked by clients about Facebook Business Manager. I absolutely love it and swear by it now that I know how to use it, but for a while there I wasn’t sure how to communicate with clients to even get things off the ground. You…
Read MorePodcast Episode 5: Digital Strategy Talk & The Origin Story of The Digital Strategy Roadmap
Listen Read I love stopping by my friends at SnapShot Interactive for a good Digital Strategy Talk. This one, I got audio and video of for the podcast. In this episode I talk about how I got my start building websites and digital marketing strategies. This one is special to me, as I explain the…
Read MorePodcast Episode Episode 4: Do You Really Want To Grow Your Business?
Listen Read I’m in client services, so I see and hear it all. I’ve worked for agencies, with agencies and directly with clients. I’ve worked with salespeople, business development people, project managers, account managers, VPs, CMOs, COOs, CEOs, owners – all of ’em. I have nothing but respect for every one of these roles, but…
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