Posts by Paul Hickey
Podcast Episode 26: Demographics and Interest Reports In Google Analytics
Listen Watch Read Paul Hickey speaks at Red Letter Day at The City Winery in Nashville about using Demographics and Interest Reports in Google Analytics. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His…
Read MorePodcast Episode 28: How To Use Data To Build Digital Marketing Campaigns
Listen Watch Read Paul Hickey talks at Red Letter Day 2017 about how to track effectiveness of your digital marketing campaigns by first planning and setting up goals in Google Analytics. Thanks for reading, watching and listening, and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MorePodcast Episode 25: Why A CEO Having A Friend Over For Dinner Should Never Affect A Website
Listen Watch Read The importance of using data to drive design and not relying on opinions. A story about why a CEO having a friend for dinner should never impact your website project or digital marketing strategy. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses…
Read MorePodcast Episode 24: Keynote At City Winery Nashville
Listen Read Segment 1 from Paul Hickey’s Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics Referral Sources view to drive marketing actions. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy…
Read MoreEpisode 23: Audience Crossover
Listen Read Paul Hickey talks about the Audience Crossover concept, using Hip Hop artists as an example that businesses should emulate. This helps with Search Engine Optimization. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10…
Read MoreEpisode 22: The SEO Game
Listen Read Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on Google for your top keywords. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than…
Read MoreEpisode 21: SEO Content Calendars
Listen Read Data Driven Daily- Creating a Content Calendar. Paul Hickey talks about how to tactically find SEO opportunities and build an audience from scratch, driving a consistent increase in web traffic. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet…
Read MorePodcast Episode 19: Interview with WILLIAMSONBUSINESS.COM
Listen Read In this episode I’m interviewed by Dr. Alvin Jones of WilliamsonBusiness.com (Williamson County, TN). Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at paul@datadriven.design. Thanks and have a great day! Paul Hickey has created and grown businesses…
Read MorePodcast Episode 18: What Is Google Webmaster Tools?
Listen Read In this episode I talk about Google Webmaster Tools, now known as Google Search Console. This is a free, critical SEO (Search Engine Optimization) tool. Learn more by listening now! Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story,…
Read MorePodcast Episode 16: What Is Google Analytics?
Listen Read In this episode I talk about Google Analytics. I define it and explain what it is capable of. Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at paul@datadriven.design. Thanks and have a great day! Paul Hickey has…
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