Posts by Paul Hickey
Nashville SEO Expert Tip: Don't Forget 301 Redirects
WATCH READ One of the easiest items to overlook or completely forget to implement when redesigning a website are 301 Redirects. What are 301 Redirects? Imagine a road detour. You know where you are supposed to go, but the roads are closed. Without the detour signs to re-route you, you’re kind of screwed. Well,…
Read MoreSEO Talk: Behind The Scenes
WATCH READ Such a common problem in the SEO Client Services Game is a lack of communication with the client about what’s really happening. Too many SEO Service Providers simply send a report every month and don’t communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but…
Read MoreReality Over Fantasy
READ It’s time to get personal with you for a minute. Personal Fridays. Two-plus years ago I started thinking a different way about how I wanted to spend my time. When I was 34, my wife and I had just moved into a new house, and I realized we didn’t really have any money. Debt…
Read MoreWhat Is Google Adwords Express?
WATCH LISTEN READ So I’m forever in pursuit of ways to make Google Adwords work for clients looking to make a big impact with a small budget. Sound familiar? Quite frankly, it’s gotten extremely difficult month over month over the last two years. This is due to the fact that more and more advertisers have…
Read MoreThe Data Behind Black Friday: Please Unsubscribe From My Email List
WATCH READ Please unsubscribe from my email list! This is basically what many marketers are saying to their customers on Black Friday and Cyber Monday. It’s important to understand the data, psychology and user behavior behind the impact of marketers waiting until the one time a year when they believe they have consumer attention to…
Read MorePodcast Episode 30: Non-Profit Tech & Marketing with Paige Holman of The Next Door
WATCH LISTEN READ On Episode 30 of my Podcast, I sat down with Paige Holman, IT/IS Manager at The Next Door, Nashville, to talk Non-Profit Digital Marketing and Tech. The purpose of my meeting was to give her a WordPress Tutorial of the website Data Driven Design built for them over a year ago, so…
Read MoreDigital Content Strategy: Authenticity Wins
WATCH READ I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry…
Read MoreWhy Google Analytics? See What Marketing Channels Are Performing Best
WATCH READ Flat out, Google Analytics is the most underrated platform. It’s more overlooked and passed on than Kurt Warner, but it actually can win you a Super Bowl, or whatever your business equivalent is. Google Analytics is free, and our data says while 85-95% of websites have it installed, near 100% of business personnel,…
Read MoreData Driven Daily Tip: Data Driven Web Design Process
WATCH READ Data Driven Daily Tip – November 22, 2017: Today I’m going to really quickly show you our process for using Google Analytics Data to Drive Design on your website. 1. We’re going to look at your top pages and see which have the highest and lowest bounce rates. 2. Then we’re going to…
Read MoreData Driven Daily Tip: YouTube Content Strategy
WATCH READ Data Driven Daily Tip – November 15, 2017: I like to try to use our own data but I saw something in an article today that I liked. 93% of millennials go to YouTube to learn how to do something. We inform our clients that YouTube is the second largest search engine. How…
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