Posts by Paul Hickey
How To Create A Google Ads Manager Account formerly known as Master Client Center: Data Driven Daily Tip 283
WATCH LISTEN READ Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.” In fact, it was so hard to do so, that Google seemingly dumped anyone with a…
Read MoreSMALL BUSINESS SEO TIP: WHAT ARE LOCAL BUSINESS LISTINGS? Data Driven Daily Tip 282
WATCH LISTEN READ Small Business Owners need to understand the importance of local business listings. In the entire history of the internet, any business has been listed on thousands of directories, whether they want to or not. The reality is that much of that information is inaccurate. From phone numbers to addresses to hours of…
Read MoreWhy Can't I Update My Facebook Page Through The App After Adding It To Facebook Business Manager
WATCH READ Many marketers have complained to me that after setting up their Facebook Business Page through Facebook Business Manager, they can no longer update their page via the Facebook Application on their mobile device. I know why, and this video explains it, and how to fix it. This post also walks you through it.…
Read MoreHow To Not Be Salesy In Your Business Facebook Posts
WATCH READ Building A Solid Organic Content Strategy For Your Business. One of the biggest problems we see in Businesses posting on Facebook, and Small Businesses can be just as guilty as large corporations, is being way too salesy in their content. Don’t just post pictures of your products on Facebook. Don’t just post coupon…
Read MoreWhat's The Difference Between a Facebook Boosted Post and a Facebook Ad?
WATCH READ One of the most common questions I get in one-on-one situations with prospective clients and long term clients alike is – what is the difference between a Facebook Boosted Post and a Facebook Ad? Can’t I just boost a post, since it’s way easier and simpler, than running an actual ad? The answer…
Read MoreHow To Use Google Analytics "Try Searching For" New Feature
WATCH READ I’ve been huge on trying to get all small business owners and members of small marketing teams to use Google Analytics for 30 minutes a month to learn a core set of information about: 1. Who their web visitors are 2. How often they visit their website 3. How they find it 4.…
Read MoreHow To Grow Your Business Instagram Following
WATCH READ We’ve tried growing our Instagram following for the last two and a half years, and I feel like we’ve tried everything. Two years ago, posting every day with 10-15 hashtags relevant to your business really worked. It increased visibility in the Instagram search, and allowed new people to find your site and follow…
Read MoreHow To Animate Your Facebook Posts: Boost A Post And Animate It – No Software Needed
WATCH READ Small Business Owners and Small Marketing Teams – there is now a way to animate your Facebook posts with no software needed. We already new the proof was in the data – your business should be posting 3-5 times per day on your Facebook Business Page, but now there is an even better…
Read MoreHow To Create A Mailchimp Newsletter From A WordPress RSS Feed: Data Driven Daily Tip 281
WATCH LISTEN READ If your business wants to create a blog or news feed that users can subscribe to via email, this is the best way to do it. You’ll need the following: 1. A WordPress Website 2. A Ton of Content (blogs/news articles) 3. A Mailchimp account Many WordPress RSS plug-ins aren’t supported anymore,…
Read MoreHow To Create A Facebook Messenger Ad With A Chat Bot Reply: Data Driven Daily Tip 280
WATCH LISTEN READ Every business wants to run ads that work. Every marketer wants to generate sales or leads via ads. As such, my job is to constantly test and try various types of digital marketing tactics. I’ve run just about every different type of Facebook Ad that exists, five times over in the last…
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