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How 2020 Changed Me (And Why I’m Excited About It)

Oct 30, 2020
READ Each year, Halloween marks the anniversary of Data Driven Design, LLC. A year ago, going into 2020 (Year Four) I wrote a post about why I started the business, how thankful I was to have my team of nine full time employees (at the time), and thanking a ton of instrumental people who had gotten…
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How We Live, Love and Work

Oct 30, 2020
WATCH READ Sometimes when you’re living your life, day-in and day-out, you don’t realize just how special it is. Our new friend Keri Roberts, of TheBrandingConnection.com, also a host of the Inside VOICE Podcast, asked my wife Kate Hickey (COO of Data Driven Design) and I to join her on her podcast Extraordinary Things, and…
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How To Properly Post Duplicate Content On Medium To Avoid Getting Banned

Oct 21, 2020
I highly recommend that businesses create content daily in the form of video, transcribe into written blogs, extract the audio, post to podcast outlets like Anchor, and then to YouTube, Instagram, LinkedIn, Facebook, Medium and Google My Business. This is a way to post duplicate content, but keep the SEO juice.
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Why I Got Banned From Medium, And How It Helps You

Sep 18, 2020
Well, I recently found out I’ve been banned from Medium, likely for duplicate content. This, after posting more than 500 articles in this way, and benefitting from some SEO juice in the process. I definitely don’t regret getting banned from Medium. Here’s why...
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How To Voice Enable Your WordPress Blog Content for Alexa and Google Assistant

Sep 10, 2020
This video shows you the tactics and strategy to voice-activating your blog content for Alexa and Google Assistant.
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How To Promote Your Alexa Skill Using Quick Links

Sep 9, 2020
One of the main challenges with Alexa Skills is discoverability. How do you find them? You have to promote your Alexa Skills in order to drive user adoption.
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WordPress Featured Plug-in: Redirection

Sep 8, 2020
One of my favorite WordPress Plug-ins of all time is Redirection. I've used it for years. It has a very very simple purpose but you can use it for many many things.
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WordPress Featured Plug-in: Mailchimp For WooCommerce

Sep 8, 2020
WordPress started as a blogging platform, but now hosts more than 70 million websites, and is the most used content management system (CMS) in the world.
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Voice Design – How To Fix Dialogflow Error When Deploying Google Actions from Voiceflow

Sep 7, 2020
Voiceflow is an amazing no-code Voice Design tool, that allows Voice UI Designers like myself to author voice apps and deploy them to both Alexa and Google Assistant. However, sometimes, Google Assistant has other plans. :)
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How To NOT Break Your WordPress Site

Sep 3, 2020
Keeping your WordPress website fully functional and secure is really pretty simple. It's about keeping an eye on these 4 things.
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How To Generate Leads With Your Alexa Skill and Google Action Voice Apps

Jul 29, 2020
I'm very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.
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How To Set Up An Amazon Alexa Developer Account

Jul 29, 2020
Ready to start building Alexa Skills for your business? The first thing you need is an account with the Amazon Alexa Developer Console. This tutorial shows you how to get one.
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How To Set Up Funnel Visualizations In Google Analytics

Jun 29, 2020
On an earlier video I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.
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How To Set Up Taxes In WordPress WooCommerce

Jun 29, 2020
Today I’m gonna show you how to set up taxes in your WooCommerce store. So right now, you probably go to the shop page and look to checkout for an item and you may not see tax in the checkout. You see shipping, but you don’t see tax.
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Google Ads Provides Credit To Businesses In Need Due To COVID 19

Jun 29, 2020
Google Ads has issued a credit for businesses that need COVID-19 relief.
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How To Pull Transcriptions From YouTube Videos

Jun 11, 2020
What's the best way to transcribe your audio or video content into blog form for free?
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How To Run Instagram Ads To Your Profile

Jun 11, 2020
How do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.
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I Don't Really Know What To Say. But I Know How I Feel. And I Can't Say Nothing.

Jun 8, 2020
READ There’s no question in my heart how I feel. And I rarely have any trouble saying how I feel. I typically don’t have trouble writing it, either. But there is no safe zone for this conversation. All bets are off, and they have been off for a long time. And I have so much…
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How To Add Google Remarketing Tags To Your WordPress Website

Jun 5, 2020
Google Ads is likely far more powerful than you think. :) It used to be about "grabbing the remarketing tag" and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.
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How To Share Access To Your Google Ads Account

Jun 1, 2020
There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever.
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How To Find Lost Facebook Business Page Admin Invites

May 29, 2020
Tricky little Facebook Business Manager. Where do the invites go when you try to add someone as an admin to your Facebook Business Page or Facebook Ads Account?
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How To Save Time Publishing YouTube Videos By Using Default Channel Settings

May 28, 2020
Every single second of time is super important to small business owners and marketers.
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How To Set Up Google Ads And Run Smart Campaigns

May 26, 2020
As a web developer and digital strategist, I’ve worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.
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How To Change Your Facebook Business Page URL

May 25, 2020
Business Owners and Marketers, are you struggling trying to find how to create a marketing friendly Facebook URL?
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Kill 'Em With Kindness

May 24, 2020
READ When I was in first grade at North Hill Elementary School in Rochester, Michigan, I’ll never forget a series of “run-ins” I had with a specific para-pro in the lunchroom. For whatever reason, she was just mean. She’d come over to our table and say really mean things, for what I thought was no…
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How To Connect Your Business Instagram Account To Your Facebook Business Manager

May 22, 2020
connect your Instagram Business Account To Your Facebook Business Manager Account so you can run Instagram Ads via your Facebook Ads account.
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How To Fix WordPress "Sorry That Page Doesn't Exist" Sudden Error

May 21, 2020
I've used WordPress for almost 15 years now, and I've never seen the frequency of random "Sorry, That Page Doesn't Exist" error.
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How To Make The Image I Want From My Website Show In My Social Media Post

May 20, 2020
Hello WordPress Content Managers, Content Marketers and yes, that means you too Business Owners! Are you frustrated by the fact that Facebook, LinkedIn, Twitter and other social media outlets don’t always show the correct featured image when you embed/post a link from your WordPress website?
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How I Decided To Run My Business During The COVID 19 Pandemic

May 18, 2020
The end of Q1 2020 represents a time not only when the world changed, but business forever changed. All businesses, large and small, were forced to immediately look in the mirror and make very tough business decisions.
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Trying Not To Judge Each Other's Experiences

May 18, 2020
The details don't matter as much as the overall punchline: Now, more so than ever, we really don't know what's going on with each other, unless we communicate, without judgement. As business owners and marketers, let's also try to extend this lack of judgement to ourselves.
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Digital Tools Useful For COVID-19 Updates

May 18, 2020
As many businesses around the world get ready to reopen / change store services, hours, etc., there are a few key tools I encourage business owners and marketers to be aware of and not lose sight of.
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Pivoting During A Pandemic

Mar 18, 2020
READ We’re living in uncertain times and each day is different. Depending on where you are in this world, your daily routine is up in the air and your priorities are changing. First and foremost, now is the time to stay healthy, informed and flexible. Running your business may not be at the top of…
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Updates From Spain: Episode 2 – Living and Working In Quarantine

Mar 17, 2020
WATCH LISTEN READ Another Message From Spain The unthinkable and unimaginable has happened all at once. As much as I love working from home and holing myself up in my office to get a ton of work ton each day, being quarantined with my family home from school is a whole other story! In all…
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Is your business prepared to go fully remote when necessary?

Mar 16, 2020
READ How Should You Think About Building A Remote Work Environment? Well, it totally depends. Based on the world events of Q1 2020, the workplace will never be the same. You need to decide what kind of company you have been, and what kind of company you’re going to be. Seriously. We understand that not…
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Updates From Spain: Episode 1

Mar 16, 2020
WATCH LISTEN READ A Message From Spain I just wanted to thank everyone who has reached out to me to check in on how my family and I are doing in Spain. Right now we feel safe, healthy and prepared for the next 2-4 weeks. We are in support of the Spanish government’s decision to…
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How Teachers Can Use Alexa To Enhance Learning

Mar 16, 2020
WATCH LISTEN READ When I interviewed Julie Davis, director of instructional technology and innovation for Chattanooga Christian School, it was before the tornado damage in Nashville on March 3, 2020 and before the Coronavirus (COVID-19) pandemic began to limit social gatherings of large groups. It was certainly before schools began to close down for the…
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If Your Business Isn't Building Voice Apps Now, Your Competitors Are

Mar 16, 2020
WATCH READ Wow, what a crazy last couple of weeks in Europe and in the United States. I’m writing and publishing this during a lockdown in Spain due to Coronavirus (COVID-19) in March 2020. On March 3, there was a Tornado in Nashville, TN that affected many people and businesses and caused damage that will…
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Voice Is The Next Form Of A Company: Exclusive Interview With Project Voice Founder Bradley Metrock

Mar 1, 2020
WATCH LISTEN READ I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the…
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How An Alexa Skill Differentiates Your Business

Feb 27, 2020
WATCH LISTEN READ What’s up everybody, Paul Hickey here with Data Driven Design. Businesses ask me all the time, “what can I do to differentiate myself and drive customers?” I’ve got a perfect example for you: Carmen Johnston Gardens, a landscape designer in Georgia, built an Alexa Skill with Data Driven Design. “Alexa, launch Carmen…
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Entrepreneurship Is…With Voiceflow CEO Braden Ream

Feb 24, 2020
WATCH READ When I sat down and talked with Voiceflow CEO Braden Ream with QuHarrison Terry at Project Voice 2020, I expected to have a conversation mainly about Voiceflow being one of the top up-and-coming SaaS products and no-code solutions in the Voice Space. While that certainly happened, and you can see the full interview…
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How A 22-Year Old CEO Went From Selling Children's Stories To Getting Funded By Amazon: Exclusive With Voiceflow CEO Braden Ream

Feb 19, 2020
WATCH LISTEN READ How The CEO of Voiceflow Turned An Interactive Children’s Storybook Into One Of The First No-Code Tools to Build Alexa Skills and Google Actions I can remember first starting to build Alexa Skills back in 2017-2018, and researching “no-code” tools to do so. At the time, coding Alexa Skills from scratch seemed…
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How To Add Voice To Your Digital Marketing Strategy: Guest Appearance On Inside VOICE Podcast

Feb 10, 2020
WATCH LISTEN READ If you’re a small business and you’re not sure how or why to add voice to your digital marketing strategy, CEO of Data Driven Design, Paul Hickey explains exactly how it can help you. He talks about how and why he’s such a fan of digital marketing, the voice skills he’s created,…
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How A Dentist Builds Content Strategy For Alexa And Social Media: Exclusive Interview with Dr. Chithra Durgam

Feb 9, 2020
WATCH LISTEN READ Dr. Chithra Durgam and I randomly started following each other on Twitter in 2017. Around the Fall of that year is when I started creating and publishing my Data Driven Daily Tips. Part of that process was not only publishing the content to my website, but also to all social media outlets.…
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Project Voice Takeaways: Why Our CTO Thinks Samsung Bixby Could Be The Next Big Voice Platform

Jan 31, 2020
LISTEN READ I’ve known our CTO Joe Wallace since 2011. He’s one of the most thoughtful people I’ve ever worked with. NOT “touchy feely” thoughtful. Thoughtful about his work. Period. He – and I mean this in a complimentary way – is NOT easily impressed. And as he admits in this wonderfully done podcast interview…
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How To Get Found On Alexa: Exclusive Interview With Amazon Alexa Evangelist Jeff Blankenburg

Jan 30, 2020
WATCH LISTEN READ Getting found on Alexa (let’s call it “SAO” – Search Alexa Optimization) – At Project Voice, I asked Amazon Alexa’s Jeff Blankenburg how businesses can get found on Alexa. While waking Alexa with a phrase like “Alexa, how do I make a Jack-o-lantern” I’ve noticed more frequently over the last 6 months…
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How To Teach AI And Proper Voice Application Design (with David Code of LinkedIn)

Jan 24, 2020
WATCH LISTEN READ David Code has an interesting story. He got a job at LinkedIn teaching AI to people with a non-STEM background. He got fed up trying to learn AI from AI experts who couldn’t teach well, and decided to write a 140-page textbook and post it to Reddit. Well, LinkedIn found him and…
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Would You Marry Amazon Alexa? Interview with Project Voice Founder Bradley Metrock

Jan 24, 2020
WATCH LISTEN READ Those of us building Voice Apps for Alexa and Google Assistant have naturally become evangelists and power users of the voice assistants and smart speakers. Case in point, I don’t know anybody who knows more about How To Use Alexa than creator of Project Voice and CEO of Score Publishing, Bradley Metrock.…
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Must Read: What Will Happen In Voice In 2020

Jan 22, 2020
READ 2020 is going to be a HUGE year for Voice. Specifically, 2020 is going to be the year that most businesses start to get entry-level Voice Apps, just like they started getting websites in the early 2000s. SMBs Will Get A Voice What does this mean? It means that your local HVAC repair business,…
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What Are The Best Tools Available To Make Your Own Voice Apps? (Alexa Skills and Google Actions)

Jan 22, 2020
WATCH LISTEN READ The same way that our lives all improved as consumers and eventually as marketers and business owners in 2008-2010 with the advent of the iPhone and other smartphones, 2020 will be the year and certainly mark the beginning of the decade in which all of our lives improved due to Voice technology,…
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How I'm Building A Successful Remote Workplace

Jan 18, 2020
WATCH LISTEN READ I recently asked my good friend QuHarrison Terry, head of growth marketing at Mark Cuban Companies, and co-founder of the amazing content creation company Inevitable/Human, what he thought I could do to improve my overall content strategy. Being familiar with my love for being a practitioner in the technology space, and teaching…
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Google Site Kit WordPress Plug-In Review – Data Driven Daily Tip 356

Jan 7, 2020
WATCH LISTEN READ I’m a big fan of time saving tips. The Google Site Kit WordPress Plug-in is a huge time saver. It’s purpose is to connect four main Google Digital Strategy Tools that we always use for ourselves and our clients: 1. Google Search Console 2. Google Analytics 3. Google Page Speed Insights 4.…
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How To Set Up A GSuite Business Email Address – Data Driven Daily Tip 355

Jan 6, 2020
WATCH LISTEN READ When clients ask me if we support business Email hosting and management, my answer is – “yes, but only GSuite,” nothing else. This is because it is so simple, efficient, effective and user friendly to host your business emails through Gmail. In fact, it’s so easy, that I decided I wanted to…
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Twitter Technical Follower Limits – Data Driven Daily Tip 354

Jan 5, 2020
WATCH LISTEN READ I’m usually trying to figure out how to push the boundaries of all social media platforms. On Instagram, for example, I want to know what the best way is to gain legit followers. The same goes for Twitter. In the process of following new people on Twitter, I got a little excited…
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How To Assign A Monetary Value To A Goal Completion in Google Analytics – Data Driven Daily Tip 353

Jan 5, 2020
WATCH LISTEN READ Google Analytics can be an amazing Business Intelligence Dashboard, if you set it up properly. While setting it up to track eCommerce Conversions is one thing, which I’ve shown you here setting it up to track leads – and assign a monetary value to those leads, is another. For example, let’s say…
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What Is The Difference Between An Alexa Skill And A Siri Shortcut? Data Driven Daily Tip 352

Jan 2, 2020
WATCH LISTEN READ I was talking recently with a good friend of mine, QuHarrison Terry, who is the co-founder of Inevitable/Human and the head of growth marketing at Mark Cuban Companies. He was asking me about why I thought the Alexa Skills Store would be the next $46 billion App Store. My answer, that Amazon…
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How to Reserve Your Voice Domain Name on Google – Google Action Whitelabeling – Data Driven Daily Tip 351

Dec 22, 2019
WATCH LISTEN READ One question I’ve been asked very often since the first ever Nashville Voice Conference on July 31, 2019 is – how do I reserve my voice app’s opening phrase on Google? The technical way to ask this would be “how do I create an opening invocation on Google Actions?” But that’s not…
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How To Publish An Alexa For Business Private Skill & Invite Manage Users – Data Driven Daily Tip 350

Dec 20, 2019
WATCH LISTEN READ I love Alexa for Business. You just need an AWS account to deploy Private Alexa Skills to employees of your organization. You can also use it to manage company-owned devices and which company private skills can be used on personal employee devices. What you’ll need: 1. An Alexa Skill built and ready…
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Thank You For Your Partnership And Teamwork – Why I Write It In Most Emails

Dec 19, 2019
READ When you surround yourself with good people, both from a supervisor, employee, business partner, client, vendor and any other professional relationship standpoint, you’re able to get more done, be more productive and solve problems easily that otherwise would be super difficult and full of friction. This is why, in about 85% of the emails…
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How To Change and Replace Alexa's Voice – Data Driven Daily Tip 349

Dec 15, 2019
WATCH LISTEN READ I was recently asked a question while presenting about how to build voice apps that caught my attention. The attendee asked if I thought that human interaction would change to a dulled down monotone voice with each other, because so many people are talking to Alexa, and that’s how Alexa talks. My answer is…
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How I Built An Alexa Skill With My 10 Year Old Son – Data Driven Daily Tip 348

Dec 14, 2019
WATCH LISTEN READ There are basically four main ways that I build Voice Apps (Alexa Skills and Google Actions). 1. Amazon Alexa Blueprints and Google Action Templates – these are pre-built Voice Apps that allow content marketers and developers to change and customize the content in the flow. These can include some cool functionality though,…
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How To Have Multiple Links In Your Instagram Bio – Data Driven Daily Tip 347

Nov 27, 2019
WATCH LISTEN READ Let’s be honest marketers. We are creating content, and that is fun and everything, but we need to be able to freely post links. Links to resources, links to past articles, links to references, links to sign-up forms, links to products, links to promo codes, links to events, links to free trials.…
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Data Driven Daily Tip 346 – How To Create A YouTube Playlist

Nov 26, 2019
WATCH LISTEN READ Why would you want to create a YouTube Playlist? Think of it in the same context as wanting multiple categories for your WordPress blog. Creating a YouTube Playlist (or ideally, multiple YouTube Playlists), can help you organize your video content and improve the user experience for your viewers. I want my viewers…
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How To Add Google Analytics On Your YouTube Channel Page – Data Driven Daily Tip 345

Nov 25, 2019
WATCH LISTEN READ This one is really just as simple as it’s title. It gives you an amazing overview of YouTube Analytics, and proves that YouTube is a HUGE part of your business ranking high over time on Google Organic Search by putting out consistent content. But it’s real purpose is to show marketers and…
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How To Increase Your Google Ads Conversions By Setting Up Google Analytics Smart Lists – Data Driven Daily Tip 344

Nov 22, 2019
WATCH LISTEN READ Data Driven Daily Tip 344 – Most people running Google Ads campaigns don’t realize this, but there are some simple ways to optimize your campaigns to target people that are more likely to engage with your product or service, not simply click your ad. One I’ve written about, spoken about and implemented…
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How To Improve Mobile Website Conversions – What Is Relative Mobile Conversion Rate? – Data Driven Daily Tip 343

Nov 21, 2019
WATCH LISTEN READ Stats and Data are meaningless if there’s not a takeaway. We all love data, but can get easily caught up in it if there’s not a “next action” associated with it. This is why I love Google’s new metric, “Relative Mobile Conversion Rate.” It is simple, and it uses a percentage breakdown…
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Google Analytics: How To Filter Out Bot and Spider Traffic from Boardman Oregon – Data Driven Daily Tip 342

Nov 20, 2019
WATCH LISTEN READ So this was a super interesting one, that after using Google Analytics (well, practically living in it) for 12 years, that was new to me. The story goes that we had just inherited a new client (common for us) and were doing our initial data due diligence. We noticed a huge spike…
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How To Test Your Alexa Skill Without A Device – Data Driven Daily Tip 341

Nov 19, 2019
WATCH LISTEN READ Alexa Skill Development is a skill set that is becoming more and more recognized in the mainstream. I recently met a community college professor at a speaking engagement in Nashville who is trying to build a Voice Design / Voice Development program at his school. PHENOMENAL. This will happen. SOON. And as…
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How To Build A How To Video Google Action For Your Business: Data Driven Daily Tip 340

Nov 18, 2019
WATCH LISTEN READ As the world of voice apps continuously changes, one of the latest ways you’ll want to consider garnering awareness for your business is to build what’s called a “How To Video Action” on Google Assistant. This is a voice-activated way that users can bring up VIDEO content on their devices, like Google…
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How To Build Multimodal Voice Apps Using Alexa Presentation Language – Data Driven Daily Tip 339

Nov 15, 2019
WATCH LISTEN READ Before I get into defining Alexa Presentation Language (APL), I have to define “Multimodal Voice App.” What the heck is a multimodal voice app? By now, we’re all somewhat familiar with what we can ask Alexa to do. Some of us way more familiar than others. And by now, we should at…
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10/31 is way more than just Halloween to me :)

Oct 31, 2019
READ Three years ago today, I did something I knew I’d do since I was six years old. I started my own company. While not my first company, Data Driven Design is the realest company I’ve ever had. Now, with 9 full-time employees, possibly going on 10, on October 31, 2016, it was just me,…
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How To Create Your Own Branded Instagram Story Sticker GIFs – Data Driven Daily Tip 338

Oct 16, 2019
WATCH LISTEN READ What’s up everybody? I’m going to show you something I’ve been really excited to do myself. This is how to create an animated GIF (I pronounce it JIF like the peanut butter), then add it to Instagram Stories, so that anyone can stick it to their stories on Insta. This is complete…
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How To Set Up An Amazon Alexa Developer Account – Data Driven Daily Tip 337

Oct 15, 2019
WATCH LISTEN READ The first step towards creating your Alexa Skill or Alexa Flash Briefing for your brand, start-up or small business, is to create an Amazon Alexa Developer Account. It’s one of the easiest possible steps in the entire experience of building Alexa Skills, but it still feels good to get started and know…
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Save The Date: 8.7.2020 – Nashville Voice Conference – Why Businesses Need Voice

Oct 11, 2019
WATCH READ “There’s a progression happening now where it went from ‘you had to have a website, then you had to have some engagement, blogs and things like that, and then all the way to an instagram presence, a video presence; and now we’re seeing the next generation of that, as podcasting becomes a billion…
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Why Voice Makes Sense For Start Ups and Entrepreneurs

Oct 11, 2019
WATCH READ I recently talked about Voice and other topics with Brynn Plummer, VP of Community Relations and Inclusion at Nashville Entrepreneur Center. Here is some of the great knowledge she dropped. “I don’t think I realized that this isn’t like some abstract future state technology or adoption that we will move to in 10-20s,…
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How Entrepreneurs Can Find The Right Resources – With Brynn Plummer of Nashville Entrepreneur Center

Oct 11, 2019
WATCH LISTEN READ I sat down for an awesome podcast interview with my good friend Brynn Plummer, VP of Community Relations and Inclusion at the Nashville Entrepreneur Center. We had a great conversation about Voice Technology, and how businesses will be expected to have Alexa Skills and Google Actions in the next 24-36 months. We…
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How An Alexa Skill Increases User Engagement

Oct 3, 2019
WATCH LISTEN READ I want businesses to know that you don’t need to have an Alexa Skill or a Google Action that does everything for you. You need it to just be integrated with / enhancing your current experience. Michael Antaran, CEO of CARROT Wellness, explains how CARROT started simple, and then integrated Voice based…
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What Do All Start Ups Need To Survive?

Oct 3, 2019
WATCH LISTEN READ I asked CARROT Wellness CEO Michael Antaran “What advice would you give business owners like yourself about the Voice version of their platform in terms of incorporating an Alexa Skill or Google Action into their digital presence?” His answer was amazing, unexpected, and spoke to my heart – “I would advise them…
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How To Integrate Your Mobile App With Your Alexa Skill With The CEO of CARROT Wellness

Oct 2, 2019
WATCH LISTEN READ Michael Antaran and I have a lot in common. We were both born and raised in Michigan. We both left jobs in the corporate world to create our own start-ups. We’re both building software on a consistent basis, and we’re building Alexa Skills and Google Actions (voice-based apps on top of Alexa…
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How To Set Up The Ability To Sell Products From Your Alexa Skill – Data Driven Daily Tip 336

Sep 28, 2019
WATCH LISTEN READ Yes! Your business can sell products and services on Alexa. You need a Custom Alexa Skill to do it, and we can build it for you, so your stakeholders can just say “Alexa, book an appointment with my CPA firm,” or “Alexa, order my fitness supplements.” This is done via Amazon Pay,…
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How To Duplicate Your WordPress Website Using WPEngine – Data Driven Daily Tip 335

Sep 28, 2019
WATCH LISTEN READ Attention marketing directors and small business owners. This is a great tip for you all to spin up quick small landing page websites by duplicating a full website in minutes using WPEngine WordPress hosting. Then, you have the ability to change around content easily in your new domain. Thanks for reading, watching…
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How To Save Time Posting Facebook Ads and Instagram Ads

Sep 27, 2019
WATCH LISTEN READ Ever wonder how to save time posting Facebook Ads, so that they can appear on Instagram, mobile apps and more? My friends, it’s called the Facebook Ads Audience Network, and it’s turnkey and set up for your business to use in Facebook Ads Manager. I talk about it here in my post…
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Which Is Better? Google Adwords vs. Google Adwords Express

Sep 27, 2019
WATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…
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Don't Most People Skip Google Search Results That Say "Ad?"

Sep 26, 2019
WATCH LISTEN READ When recently speaking at the Mt. Juliet (TN) Chamber of Commerce about Google Analytics, Google My Business and Google Ads, I was asked – “Don’t most people skip the Google Results that say Ad?” The proof is in the data, they don’t. In this video I explain Google Adwords Express, how it…
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Three Takeaways from the 2019 Nashville Analytics Summit

Sep 26, 2019
READ The Nashville Technology Council hosted its 7th Annual Analytics Summit on September 9th and 10th at the Omni Hotel in downtown Nashville. Hundreds of attendees throughout the state look forward to this yearly event where they hear from experts sharing valuable content and insights focused on data. Attendees walk away with knowledge, tools, and…
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How To Make Captcha Look Good In The Footer Of Your WordPress Website – Data Driven Daily Tip 334

Sep 25, 2019
WATCH LISTEN READ My WordPress Content Manager friends, this one is for you. You don’t need a developer to make your CAPTCHA in the footer of your website not look horrible. This video shows you how to use Gravity Forms Conditional Logic to only show CAPTCHA after a user enters their email address in the…
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How To Find A List Of Your Facebook Followers – Data Driven Daily Tip 333

Sep 19, 2019
WATCH LISTEN READ Amid the mad dash to try and grow your Business’ Facebook Following, it’s easy to forget about the why behind it. You want to connect with your target audience, understand who they are, and how you can better engage/help them. That’s why it’s important to look at who is following your page…
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How To Clear Cache In WP Engine: Data Driven Daily Tip 332

Sep 16, 2019
WATCH LISTEN READ There are many different web hosting companies for Managed WordPress. The top ones include WP Engine, GoDaddy, BlueHost, HostGator and AWS. However, there are also several smaller ones. The best quality service provider related to these services is WP Engine, and this is NOT a sponsored post, it’s based on years of…
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How And Why To Reply To Your Google Reviews – Data Driven Daily Tip 331

Sep 16, 2019
WATCH LISTEN READ As it relates to Search Engine Optimization (SEO), I love trying a ton of things and seeing what works. One platform I’ve seen work very well for Small Business SEO over the last two years is Google My Business. Having an accurate, optimized profile, as well as posting regularly are things that…
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How To Pick Alexa-Supported Launch Phrases For Your Custom Alexa Skill – Data Driven Daily Tip 330

Sep 13, 2019
WATCH LISTEN READ As an Alexa Skill Developer, you have to be aware of how to pick Alexa-Supported Launch Phrases, also known as Invocation Names. It’s not too complicated, and I’m still learning as I go, so I just wanted to share one specific thing with you. Amazon Alexa allows Alexa Skill Developers to pick…
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How To Create A Snapchat Geo-Filter For Your Event – Data Driven Daily Tip 329

Sep 9, 2019
WATCH LISTEN READ What’s up everybody? We had an amazing event, the Nashville Voice Conference, on July 31, 2019, and we are already making preparations for Nashville Voice Conference 2020. One of the things we wanted to do with our event, was create a Snapchat GeoFilter around the location of the event, which was held…
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Why WordPress? The Proof Is In The Data: Data Driven Daily Tip 328

Sep 5, 2019
WATCH LISTEN READ So, the other day I was sitting in a meeting with a marketing director at large college in the State of Tennessee, and they asked me at the end of the meeting if I thought WordPress was the best solution for their website. What I wanted to do was get up on…
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How To Find And Download Your Twitter Analytics: Data Driven Daily Tip 327

Aug 30, 2019
WATCH LISTEN READ If you’re a small business owner, entrepreneur or mid-level company marketer, it’s obviously important how you spend your time. And if you’re spending your time on a Twitter strategy, you need to know how well it’s working for you. Not in terms of justifying it, but rather to see which content is…
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How To Find And Enable Your Facebook Analytics: Data Driven Daily Tip 326

Aug 29, 2019
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How To Find Google Actions On Google Assistant: Data Driven Daily Tip 325

Aug 26, 2019
WATCH LISTEN READ I’ve built several Google Actions and Alexa Skills recently, and while Alexa seems to be pretty straightforward in terms of finding and adding Skills to your devices via the Alexa app / Skill store, the Google Home situation with Google Assistant isn’t as straightforward. To be honest, there still appears to be…
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Why The Next Generation Will Expect Businesses To Have Alexa Skills

Aug 25, 2019
WATCH LISTEN READ Alexa Skills and Google Actions are voice applications built on top of Alexa and Google Home / Google Assistant. The next generation will expect businesses to have Alexa Skills. Watch this video or keep reading to find out why. You can build these apps for just about anything. For example, in this…
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Have You Ever Listened To A Website In Your Car?

Aug 22, 2019
WATCH LISTEN READ Seems like a weird concept, right? But honestly, the data says that we’re only about 1-2 years away from people expecting to be able to listen to content from websites on Alexa while driving. This means, Alexa Skills Are The New Websites. Today, Data Driven Design is building Voice Based versions of…
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What Are Facebook Offline Events? Data Driven Daily Tip 324 with Casey Carroll of Action Ad Agency

Aug 20, 2019
WATCH LISTEN READ The title slide is wrong on this video folks, it is Data Driven Daily Tip #324, and we’re talking Facebook Offline Events with Casey Carroll of Action Ad Agency. In addition to the alliteration in our company name, Casey and I have a lot in common. As you can see from the…
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How to Publish a Google Action Using VoiceFlow: Data Driven Daily Tip 323

Aug 19, 2019
WATCH LISTEN READ What is a Google Action? A Google Action is a way to make Google Assistant smarter. It’s something you can search and add to your Google Assistant App, Google Home, Google Home Mini, Google Hub and more. As a user, you can just ask Google for information, similar to the way you…
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Data Driven Daily Tip 322: How To Set Up Alexa For Business

Jul 22, 2019
WATCH LISTEN READ What is Alexa For Business? It’s not a phrase I’m using to try to encourage businesses to use Alexa, it’s an actual service offering from Amazon. Similarly to the way that IT departments have managed company-issued computers and mobile devices, organizations can now distribute and manage company-issued Alexa-enabled devices as well as…
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Adsense Publishers Now Need Ads txt File On Their Website: Data Driven Daily Tip 321

Jul 3, 2019
WATCH LISTEN READ I decided to run Google Adsense ads on Data Driven Design. First of all because we’re publishing so much content on our site (1-2 new pieces per day), so technically we’re a publisher in addition to being a digital agency. Secondly, because as a leading web design and development company, we need…
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The WordPress Show: How to Create a “COPY URL TO CLIPBOARD” link in WordPress

May 6, 2021
WATCH READ I found it hard to find HTML code to create a “Copy URL To Clipboard” button in WordPress that matched my button styles. But thanks to https://orclqa.com/copy-url-clipboard/​ – I found it. This video shows how I did it. <button>Copy Link</button> <script> function copyToClipboard(text) { var inputc = document.body.appendChild(document.createElement(“input”)); inputc.value = window.location.href; inputc.focus(); inputc.select();…
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Google Analytics User Flow Overview

Apr 21, 2021
WATCH READ Yep, I’m still posting some videos from a speaking appearance I did back in 2017. Why? Because Google Analytics User Flow is still relevant. Many small business owners have had Google Analytics installed on their websites for years (far before the new GA4 launched). If you fall into this category, watch this video…
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The Best SEO Tip Ever!

Apr 21, 2021
WATCH READ In this short, three minute video, I reveal the best SEO Tip ever! It’s not super complicated. You just need to have your site verified with Google Search Console first. More on that here. Then, you need to log into Google with the account you verified your site with, and make a search…
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How To Use Bounce Rate Data To Design Your Web User Experience

Mar 30, 2021
WATCH READ In this video, I’m speaking to Vanderbilt University’s Masters of Marketing Class about web design and digital marketing. I am a big believer in using Bounce Rate to drive design decisions on your website. I explain my methodology.
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Data Driven Design: Who We Are & What We Do

Mar 24, 2021
WATCH READ This video, which features audio from a guest appearance I made on Voiceflow’s podcast almost two years ago, tells the story of who Data Driven Design is and what we do. However, this is pre-pandemic, and the world changed shortly after this interview.
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How To Run Google Ads To Multiple Audiences

Mar 24, 2021
WATCH READ Running Google Ads to multiple audiences is important to your business. In this video I talk further about reasons why businesses should consider doing this, and how it can be done.
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How To Tell If Google Analytics Is Tracking Properly

Mar 24, 2021
WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab.
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What Are Google Analytics Conversion Reports?

Mar 24, 2021
WATCH READ Want to learn how to use data to drive design and conversion improvements on your website? The first step is understanding how to use Google Analytics conversion reports. In this video, I explain how to use Google Analytics conversion reports to make data driven decisions related to your website and digital marketing efforts.
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What Are Google Analytics Engagement Goals?

Mar 23, 2021
WATCH READ In this speaking appearance at Vanderbilt University, I teach the Masters of Marketing class what Google Analytics goals are and how businesses can use them to drive results and make data driven decisions regarding their digital presence.
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What Are Google Ads Match Types?

Mar 9, 2021
WATCH READ If your business is interested in running Google Ads (the full product where you bid on keywords – not Smart Campaigns / Adwords Express), match types are arguably the most important thing you need to know about. This video explains.
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What Is A Routing Number In Google Ads?

Mar 9, 2021
WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist.
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Why Google Ads is Overpriced

Mar 8, 2021
WATCH READ Many marketers don’t really know this, but Google Ads is super overpriced, and has been for several years. The bidding structure of the full Ads product causes a myriad of scenarios where it very rarely makes sense for any small business to participate in traditional Google Ads.
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How To Generate Phone Call Leads Using Google Adwords Express

Mar 2, 2021
WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of.
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How & Why Data Driven Design Got Started

Feb 22, 2021
WATCH READ When Data Driven Design got named a top 25 voice company by Keri Roberts of Top 25 Today, I got a chance to sit down and tell the story of how Data Driven Design got started.
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What Are Google Ad Extensions?

Feb 18, 2021
WATCH READ Why do some Google Ads take up more space than others? Specifically, the ones that have extra links below the main link. These are called Google Ad Extensions. This video explains more about what they are and how to implement them in your Google Ad Campaigns.
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The WordPress Show: How To Set Up Recurring Stripe Payments In WordPress Using WP Simple Pay

Feb 17, 2021
WATCH LISTEN READ If you’re looking to make your WordPress website more professional by giving your visitors the ability to make one-time or recurring payments via Stripe instead of PayPal, WP Simple Pay is a great solution for you. This covers how to acquire, install and configure WP Simple Pay to make your WordPress website…
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How Google Adwords Express Allows You To Get In With Bigger Players

Feb 16, 2021
WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…
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The WordPress Show: Why Are My URLs Redirecting After I Change Them?

Feb 16, 2021
WATCH LISTEN READ Are you having issues with your WordPress website URLs redirecting to the wrong pages? I may have a simple solution for you. I’ve used a plug-in called Redirection for almost 10 years now when I build WordPress sites. Its main purpose is to implement 301 redirects when redesigning websites. This is so…
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What Is The Difference Between Google Adwords, Google Shopping and Social Media Advertising?

Feb 15, 2021
WATCH READ It’s sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas. For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account. Google Ads come from paid advertising…
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The WordPress Show: How to Split Test Your Website’s Email Opt in Form

Feb 15, 2021
WATCH LISTEN READ Sometimes the data leads you to put an exit intent pop-up on your website to collect email addresses from visits as they intend to leave your site. But what should you put on it? I prefer to allow the data to drive that as well. This video shows how you can use…
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The WordPress Show: How To Put Your WordPress Website On Alexa And Google Assistant

Feb 15, 2021
WATCH LISTEN READ There is now an easy, turnkey way to literally put your WordPress website’s content on Alexa and Google Assistant. This opens up your website to a whole new rapidly growing audience of more than 500 million people using voice assistants on a daily basis to get information. You want your website to…
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What Is The Best Way To Embed Video On Your Website?

Feb 15, 2021
WATCH READ What’s the best way to embed video on your website? I get asked this question all the time, and while YouTube is generally my answer, due to the fact that it’s free, easy to use and great for SEO, there is another solution that may be better depending on your situation. If you’ve…
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How To Use The Google Ads Keyword Planner Tool

Feb 8, 2021
WATCH READ In this video, I teach Vanderbilt University’s Masters of Marketing program how to use the Google Ads Keyword Planner Tool. While it’s built for ad campaigns, it can also be used for using data to drive organic search, and business decisions in general.
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The WordPress Show: My Featured Image In WordPress Is Wrong – How Do I Fix It?

Feb 8, 2021
WATCH LISTEN READ So you’ve uploaded a new featured image and published your awesome blog post, but there’s one small problem, right? The beautiful featured image you’ve loaded in isn’t showing on your blog page. In fact, some other, older image you posted as a featured image in a different blog post is showing in…
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How To Use Data Over Opinions In Google Ads

Feb 5, 2021
WATCH READ How to use data to make decisions and not waste your money in Google Ads. I discuss how to use keyword data in Google Ads to optimize your campaigns. This is a general overview from a Data Driven Academy at Vanderbilt University in 2018. There’s no need to debate what keywords to bid…
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How To Install The Facebook Pixel

Feb 5, 2021
WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here.
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What Are The Full Capabilities Of Google Ads

Jan 31, 2021
WATCH READ There are many advantages to using the full Google Ads product, vs. Google Adwords Express (Google Smart Campaigns). You can ensure Spot 1 / Page 1 placement, if you’re willing to spend/bid high enough. You can also control various keyword match types. Ad Extensions are available and recommended. These help extend your brand…
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How To Use Google Adwords Express Data To Make Marketing Projections

Jan 28, 2021
WATCH READ Small Business owners can get a ton of data about their target audience without even running ads. Google Adwords Express, also known as Google Smart Campaigns, is a great way of projecting real data about how many people within a specific geographic radius or even group of separate cities, are interested in any…
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When Are You Paying For Clicks Vs. Just Paying For Impressions?

Jan 28, 2021
WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…
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What Is The Google Adwords Grant For Non Profits?

Jan 27, 2021
WATCH READ There are some misconceptions about the Google Ads Grant For Non-Profits. Many think it’s simply free money every month, but there are only certain ways Google allows non-profits to spend the money. 1. You can only use it on Google Ads full product – contextual 2. You can only bid up to $2.00…
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How Much Can You Spend Per Month On Google Adwords Express

Jan 27, 2021
WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad.
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The WordPress Show: How To Exclude Individual Pages Or Posts From Your WordPress Search Results

Jan 27, 2021
WATCH READ There are many ways to customize the search functionality on your WordPress website. There are plug-ins that help you control what’s shown and what’s not shown in the results. There are also easy changes you can make to your functions.php files. But most of these methods focus on global changes, like what categories…
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Building A Digital Agency From The Ground Up: Podcast With Chance The Dev

Jan 20, 2021
WATCH READ This podcast episode was recorded in 2018, just about a year and a half after I started Data Driven Design as a remote digital agency specializing in WordPress Development and Digital Strategy. I was on the precipice of hiring an All-Star team of full-time employees, and I knew how to execute my vision…
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The WordPress Show: Where Did Revisions Go? How To Find Revisions In Gutenberg

Jan 20, 2021
WATCH READ Oh no! I just made a HUGE mistake on one of my WordPress pages! My content is gone! I know there’s something called Revisions, but after the update to Gutenberg (anything after WP 5.0), it’s NOT THERE ANYMORE! Help! What do I do????? No worries. Just watch this video. 🙂 LISTEN
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What Is The Difference Between Google Ads and Google Adwords Express?

Jan 19, 2021
WATCH READ There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns. In this video, I explain the strategy behind small businesses marketers buying…
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The WordPress Show: How to Export Your Media Gallery Files From WordPress

Jan 15, 2021
WATCH READ How do I export my all of the files from my WordPress website? That’s a question you may be asking yourself if you’re redesigning your site into a new WordPress theme/install. Export Media Gallery is a great plug-in that I recommend using. This video shows you the ins and outs and considerations, as…
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How We Help Small Business Owners Scale Using WordPress, Google Analytics and Voice Tech

Jan 13, 2021
WATCH READ Data Driven Design was recently named one of the Top 25 companies in Voice and AI by “Top 25 Today.” In this interview with host Keri Roberts, I answer questions about how Data Driven Design helps small businesses scale using voice technology, specifically using our WordPress Plug-in, The Voice Designer – available at…
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Why Facebook Messenger Conversations Should Count As Conversions

Jan 12, 2021
WATCH READ Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales. It just doesn’t happen that way. Customers need more information before they buy products, especially from businesses they don’t have a relationship with. The data…
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The WordPress Show: How To Fix “Loading Community Updates” Stuck In Buddy Press Activity Feed

Jan 12, 2021
WATCH READ Are you using BuddyPress (a free version of BuddyBoss, basically) to build a social media type community site using WordPress? If so, you’re pretty smart. But you may be getting discouraged on your “Activity Feed” page by the actual community activity feed not loading. Are you just stuck on a screen that says…
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The WordPress Show: How To Customize Your WooCommerce Emails

Jan 11, 2021
WATCH READ How Can You Customize Your WooCommerce Store’s Email Messages? Don’t worry, it’s not as complicated as you might think. Yes, you can get a developer to do it for you, but there’s also a way to get it done with virtually no technical knowledge required – and that’s the way I prefer for…
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How To Install The Facebook Tracking Pixel On Your Website

Jan 11, 2021
WATCH READ The main reason small business owners need the Facebook pixel installed on their website, isn’t necessarily to run ads, but rather to understand more about their website audience. This video is from Data Driven Academy in February 2018, and it isn’t the best tutorial, but I talk about the importance of the Facebook…
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How I’ve Built My Own Remote Business As An Entrepreneur

Jan 11, 2021
WATCH READ This video is the full interview with Lady Lunch Club, based out of Nashville, TN. Filmed in 2017, it quickly chronicles why I do what I do, why I love what I do, how I empower others to learn web design and digital marketing, and how I got to where I am today…
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Hands-on Building Alexa Skills

Jan 8, 2021
WATCH READ If you’ve been thinking it’s time to learn new skills, you’re right. I put together a course for Packt/Udemy on how to build Alexa Skills, called “Hands-on Building Alexa Skills.” It requires no previous technical knowledge. I highly encourage you to register here, and use this promo code – 02C40CC8AE9166BE2346 You will learn…
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The WordPress Show: How To Take Orders On What’s App On Your WooCommerce Store

Jan 7, 2021
WATCH READ The proof is in the data. All WooCommerce store owners need to be thinking about how they can optimize their eCommerce store for mobile experience and mobile marketing. Mobile web traffic share continues to climb across the board (in all verticals) by about 5-10% annually. When Gary Vaynerchuk launched WineText.com in 2020 (a…
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The WordPress Show: How To Change Primary Domains Without Losing SEO Value

Dec 31, 2020
WATCH READ This solves a decade old question by WordPress website owners and bloggers. How do I change my website’s primary domain name without affecting my Google Search Engine Ranking? Many bloggers and content creators have hundreds and even thousands of blogs that they’d completely lose backlinks for and SEO value for if they don’t…
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How To Use Views In Google Analytics

Dec 21, 2020
WATCH READ Google Analytics has a thing called a View. Views are under Properties. Marketers should think of Views like dashboards. You can filter your website and marketing data within Google Analytics up to 25 times per Property. Think of Properties as websites or apps. Why would you want 25 different data filters for one…
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Why Small Business Owners Need Data Driven Design

Dec 21, 2020
LISTEN READ Small business owners don’t have time to waste on making digital marketing and website design decisions. They have to run their businesses. But at the same time, they have to have a digital presence that converts visitors into customers. This is why Data Driven Design is the perfect solution for small business owners.…
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How I Became An Entrepreneur And Technology Pioneer With Lily Clayton Hansen

Dec 20, 2020
WATCH READ Lily Clayton Hansen was nice enough to attend one of my speaking appearances in 2019 on Designing For Voice (Alexa and Google Assistant). Based on her attendance there, she wanted to interview me on her podcast. This is the edited version from my end where I answer her questions about: – How I…
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How To Outrank Your Competitors On Google Quickly Using Adwords Express

Dec 17, 2020
WATCH READ I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your…
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How To Be An Authentic Content Creator For Your Brand

Dec 10, 2020
WATCH READ Authenticity and Value Proposition. These are the two most important things when creating content for your brand. These are really the only things your target audience and especially your actual customers want to hear in your content. Every once in a while, I have the opportunity to sit down and talk in an…
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Why Marketers Should Always Use The Google URL Builder Tool When Posting

Dec 10, 2020
WATCH READ During our Data Driven Academy Google Analytics 101 class, we thought it would be a good idea to explain the importance of using the Google URL Builder Tool when posting to all social media posts – especially paid ads. The reason being, it automatically integrates with Google Analytics without you having to do…
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How To Build Your Own SEO Friendly WordPress Website

Dec 9, 2020
WATCH READ I wish everyone who needed or wanted a website had a solid budget to work with Data Driven Design on a WordPress site, but seeing as our WordPress projects start at $1,500, not everyone can afford it – especially Solopreneurs just starting out. But rather than go down the SquareSpace or Wix rabbit…
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How To Optimize Your Social Media Content for SEO

Dec 9, 2020
WATCH READ I get asked how to optimize social media pages and content for SEO (search engine optimization), and there are tactics to helping people find your content when they search on Social Media platforms like YouTube (tagging and titles), Twitter (hashtags), Instagram (hashtags), Facebook (still trying to figure this one out) and more… …But…
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Google Analytics Tip: How To See Live Real Time Data On Your Website

Dec 9, 2020
WATCH READ Many business owners and marketers don’t really understand how powerful of a tool Google Analytics is, nor how easy it is to actually use. One interesting report is the Real Time Report. It shows you how many website users your website has at any given time of day or night. It also shows…
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Three Things Small Business Owners Should Do To Grow Their Audience Online

Dec 8, 2020
WATCH READ Three things small business owners always need to be doing to grow their audience… 1. Create content every day and post it on every social media outlet 2. Run a targeted page promotion (explained in detail in this video) 3. Engaging on LinkedIn – searching hashtags related to your business on LinkedIn, seeing…
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How To Add Google Analytics Code To Your WordPress And SquareSpace Websites

Dec 8, 2020
WATCH READ The data says that more than 30% of the websites in the world are built in WordPress, and when you combine that with SquareSpace, you get about half of all websites. In this video, I explain to marketers and business owners who attended the Data Driven Academy, how to add Google Analytics code…
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How Women Can Develop Tech Chops And Become More Valuable In Their Current Role

Dec 4, 2020
WATCH READ In an interview with Lady Lunch Club, based in Nashville, Tennessee, I was asked what women who may be intimidated by technology can do to develop DIY Skills and increase their value in the workplace. I’ve seen many women get unfairly pigeonholed into “social media girl” roles at digital agencies and even on…
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Why Setting Up Google Analytics Properly Is Super Important To Your Business

Dec 4, 2020
WATCH READ The number one most common issue related to Google Analytics for small business owners is that they don’t have proper access to their own account. It’s actually very important that you or your digital agency sets up your Google Analytics Account properly. Digital agencies have been notorious for setting up each client as…
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How Google Search Engine Optimization Really Works For Small Business Websites

Dec 4, 2020
WATCH READ How does Google Search Engine Optimization (SEO) actually work? If you’re a small business owner, you may benefit from this. I joined the Data Tea Podcast with Holly Rachel and Lena Winfree. They had done their homework on my background and realized that through my extreme geekiness and willingness to solve problems for…
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The WordPress Show: How To Further Optimize Your WooCommerce Products For SEO Using Yoast

Dec 3, 2020
WATCH READ Recently I’ve published WordPress shows about how to use Yoast SEO to optimize your WordPress Website, and how to implement Schema on your WooCommerce Product pages. Well, now I’m taking it another step further and explaining how to further optimize your WooCommerce Products for SEO using Yoast. Yoast has a plug-in specifically for…
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How I Got In Fast Company and CBS News Tampa: Why You Need To Think Of Your Blog Like A PR Person

Dec 2, 2020
WATCH READ I’ve long told Small Business Owners that they are subject matter experts at various areas of their own business. I’ve elaborated saying that they need to make content 365 days a year about their subject matter expertise. When they roll their eyes at me and tell me that what they know about isn’t…
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What Is SEO? Search Engine Optimization For Small Businesses Demystified

Dec 2, 2020
WATCH READ I just learned that 45% of Small Businesses don’t have websites! That’s crazy. If you’re a small business owner, please contact me at paul@datadriven.design and I will get you a website optimized for Google Search (SEO). What is SEO? It stands for Search Engine Optimization, and it basically means “ranking high on Google…
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Doing Your Job For The Money vs. Doing What You Love

Dec 2, 2020
WATCH READ In the Fall of 2014, I remember Kate and I had just moved into our new house in Spring Hill, TN, and I felt completely broke. That’s basically because we were. We had just spent all of our money on the down payment, and still had some minor credit card debt. Altogether, we…
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The WordPress Show: How To Use Yoast SEO and Yoast SEO Local Plug ins

Dec 1, 2020
WATCH READ The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO. Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes…
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Data Tea Podcast Appearance: SEO and Web Design Tips for Entrepreneurs and Small Business Owners

Nov 30, 2020
WATCH READ Rachel and Winfree, a Data Science and Analytics company in Nashville, Tennessee, had me on as a guest on their podcast, Data Tea, to give some web design and SEO tips for small business owners and “solopreneurs” and entrepreneurs trying to build their companies. I also talk about my company and how exactly…
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How SEO Works And Why Every Business Needs It

Nov 30, 2020
WATCH READ You can have a website, and it can be fire, but if nobody goes to the website. You’re done-zo! I couldn’t have said it better myself. In a guest speaking appearance at Summit High School in Spring Hill, Tennessee in 2018, Kate Hickey (COO of Data Driven Design and my awesome wife), explain…
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How I Turned Painful Noes Into Successful Yeses

Nov 27, 2020
WATCH READ When I was the Director of Marketing at Columbia State Community College from 2007-2011, I really learned a lot, and enjoyed my work, but not my job. I knew that acquiring the skills I was acquiring at the time was what I wanted to be doing, but I knew that the space of…
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Why Data Driven Design Is The Best Solution For Small Business Owners

Nov 27, 2020
WATCH READ Small Business Owners are super savvy. They’re usually very good at just about everything, but not always experts at everything, especially their own company’s digital strategy and web presence. Data Driven Design is the perfect solution for small business owners because we build and launch websites and marketing campaigns based on data, but…
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Recreating the Side Conversation at a Virtual Event

Nov 26, 2020
WATCH READ It’s no secret in a COVID and eventual post-COVID world that in-person live events will never be the same. Even when people are comfortable enough to get together in large groups face-to-face, many companies and small business owners will have realized through 2020 that many in-person networking events were just complete wastes of…
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Why And How To Create Content on a Daily Basis

Nov 26, 2020
WATCH READ I asked my friend QuHarrison Terry about why it’s important for any kind of business, organization or personal brand to figure out a way to create content on a daily basis, rather than weekly or monthly, and he had some amazing insights. I also asked him to elaborate on HOW businesses, organizations and…
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How To Build A Book Of Business Contacts When Starting From Nothing

Nov 26, 2020
WATCH READ How do you go about building a business network by starting with no contacts? Just remember, business success is all about relationships. Start with family or friends, or friends of family members, or family members of friends. Pick one you admire. It doesn’t matter what they do for a living. Pick someone. Ask…
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The WordPress Show: Why Gravity Forms Is The Best Way To Build Forms On Your WordPress Website

Nov 25, 2020
WATCH READ Gravity Forms is far and away the best way to build forms into your WordPress site. From simple form management in a drag and drop / no code editor, to custom notifications and confirmations, to dynamic shortcodes making it compatible with any theme, that alone should make Gravity Forms better than its competitors,…
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The Importance of Dreaming Big and Putting In The Grunt Work

Nov 25, 2020
WATCH READ I share part of my story about how I dreamed big, but put in a ton of non-glamourous “grunt work” at the beginning of my career. This point of view has never escaped me and I live by this philosophy to this day. I think it’s important for people to think about what…
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How To Tell Where Your Website Visitors Live, What Devices They Use, And How They Use Your Website

Nov 25, 2020
WATCH READ Google Analytics can be used to find where your website visitors are located physically, what devices they use when they find your website, and what they actually do when they get to your website. When you have this information, you can also see the differences in website traffic, engagement rates and goal completions…
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The WordPress Show: How To Add Reservations To Your WordPress WooCommerce Website

Nov 24, 2020
WATCH READ Okay, business owners, it’s time to start thinking about building a website that allows you to show your availability for bookings, and allow your customers to make reserve slots, pay online, and manage their own reservations themselves. You don’t have the staff you used to anymore, and you need to be able to…
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You Can’t Have Valuable Content Without A Real Value Proposition

Nov 24, 2020
WATCH READ In this video I speak to marketers and small business owners about the top questions we get as a digital agency related to small business websites, SEO and traffic growth. Believe it or not, it all revolves around your business truly needing to know your value proposition. What do you bring to the…
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Why Google Analytics Is A Business Tool For Marketers And Business Owners

Nov 24, 2020
WATCH READ Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period. In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of…
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The WordPress Show: How To Add SEO Structured Data Schema In WooCommerce Products

Nov 23, 2020
WATCH READ Most eCommerce store owners and merchants will agree that their online store needs to be perfectly SEO Optimized in order to have any chance of success. One area that eludes many small business owners with eCommerce stores, whether Shopify or WordPress WooCommerce is getting the Product Structured Data Schema implemented correctly. This video…
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How High School Students Can Start Building A Career Doing What They Love

Nov 23, 2020
WATCH READ My wife Kate Hickey (COO of Data Driven Design) and I were invited to speak to high school students at Summit High School in Spring Hill, Tennessee in Spring of 2018. We had just sold our house, our cars, and committed to move to Valencia, Spain for a year. We are now in…
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What Are Some Of The Top Insights You Can Gain From Google Analytics Data?

Nov 23, 2020
WATCH READ Marketers and Small Businesses owners have long feared Google Analytics. They’ve generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they’ve never really learned how to look for the data that gives them the insights to make…
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The WordPress Show: Three WooCommerce Extensions You Need To Know About

Nov 20, 2020
WATCH READ WordPress WooCommerce continues to prove why it’s head and shoulders above Shopify, Magento and it’s other eCommerce competitors. Time and time again I’ve been asked by Shopify merchants how they can drive more conversions via traditional digital marketing tactics. Shopify merchants are relying too much on things like Facebook Ads and Google Ads,…
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Digital Marketing Hack: Post On Social Media Frequently And Run A Facebook Page Promotion

Nov 19, 2020
WATCH READ My mission is to help small business owners with their digital presence. This is the core reason for conducting workshops like the Small Business Website Workshop we held in Nashville, TN in November 2019. The proof is in the data, when you post on Social Media 3-5 times per day, and run a…
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How To Take A Dream And Turn It Into A Business With A Website

Nov 19, 2020
WATCH READ In an interview with Lady Lunch Club, based in Nashville, TN, I’m asked for my advice on how their members can “take a dream and turn it into a business.” Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown…
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My Career Autobiography: How I Went From Employee To Business Owner

Nov 19, 2020
WATCH READ In this conversation with a friend, I had the opportunity to give an overview of my entire career, starting as an unpaid intern with the Detroit Pistons of the NBA, to building WordPress websites and creating content as a side hustle, to becoming Director of Marketing and Public Relations at Columbia State Community…
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How To Get Helpful Small Business Data From Google My Business

Nov 19, 2020
WATCH READ Small Business Marketers have forever wondered how to get on the Google Map, how to show up big in search results, and how to understand exactly how many people search for and find their business online. All of these questions and more can be answered by using Google My Business. This video, from…
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The WordPress Show: How To Use WP Simple Pay To Collect Recurring Payments Via Stripe

Nov 18, 2020
WATCH READ Many businesses want to collect simple payments on their website, whether for non-profit donations or for-profit digital services/content or physical goods. WP Simple Pay is a great solution for one-time payments accepted via Stripe as the payment gateway. The free version, however, doesn’t include the ability to create recurring subscription forms. This video…
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How To Gain Biz Dev Insights Using Free Google Tools

Nov 18, 2020
WATCH READ Marketers, Biz Dev people and Business Owners eyes sometimes glaze over when we talk about data, but in this video we explain how free Google Tools like Google Optimize, Google Analytics, Google Search Console and Google My Business can put any small business in a position to optimize their digital presence and grow…
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Why You Should Not Automate Your Social Media Posts Across Platforms

Nov 18, 2020
WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…
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Your Creative Is More Important Than Your Ad Spend

Nov 18, 2020
WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…
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How To Grow Your Facebook Audience Without Spending A Fortune

Nov 18, 2020
WATCH READ If you want to talk to people while they consume their entertainment, you can be their entertainment. Don’t put too much pressure to be funny or entertaining, just document what you’re doing. Entertaining, informing and interacting comes before selling. Don’t post about what you sell or what deals you have. Post about who…
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The WordPress Show: How To Sync WooCommerce To Quickbooks

Nov 17, 2020
WATCH READ When I built a WooCommerce Store in 2015, it was a bit complicated to connect my client’s account Quickbooks account to the WooCommerce Store and ensure seamless integration. Now, it appears there’s a better, easier solution, and it’s FREE! Quickbooks Sync for WooCommerce by MyWorks.Software LISTEN Paul Hickey, Founder / CEO / Lead…
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The WordPress Show: How To Automate Your Taxes and Tax Returns In WooCommerce

Nov 17, 2020
WATCH READ As an eCommerce merchant, life can get a bit hectic, and tax zones can complicate things. Not only are there complicated Country and State Tax laws (for US merchants), but depending on your product and location, you may have to take a bunch of different things into account. Your eCommerce platform better be…
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The WordPress Show: How To Set Up Flat Rate Shipping In WooCommerce

Nov 17, 2020
WATCH READ I think the number one most missed thing by WordPress developers is properly thinking through and setting up Shipping Zones and Classes. It can be a bit of a headache, unless your store is simply including the price of shipping in each item, and touting “free shipping!” Maybe this is why it’s often…
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Small Business Website Workshop

Nov 17, 2020
WATCH READ Small Business Owners need all the help they can get, and they simply don’t have the budget to pay agencies to make basic website updates or do Local SEO. If you are a small business owner, start-up founder, entrepreneur, or even a marketer at a mid-size company with a small marketing department, this…
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Why I Do What I Do – How My Goals And Passion Help Business Owners

Nov 13, 2020
WATCH READ In this video interview with Lady Lunch Club of Nashville, I’m asked how my Goals and Passion can help the members of Lady Lunch Club, as well as Small Business Owners and Entrepreneurs. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has…
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The WordPress Show: How To Customize The Registration Form On Your Simple Membership Site

Nov 12, 2020
WATCH READ On this episode of The WordPress Show, I show you how to customize your member registration form and profile fields for your members. This is a continuation of “How to Build a Simple Membership Website” where we went over how you can easily turn your WordPress site into a membership site for free.…
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The WordPress Show: How To Create A Simple Membership Website

Nov 12, 2020
WATCH READ It’s definitely not as daunting of a task as you might think to turn your simple WordPress site into a basic membership site. Let’s say you have different layers of content, and you want to make your site accessible to everyone, but add a “premium content” layer. You can easily do so with…
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The WordPress Show: How To Restore Deleted WooCommerce Cart And Checkout Pages

Nov 10, 2020
WATCH READ WooCommerce has become the main way to add eCommerce functionality to any WordPress website, but as WooCommerce has evolved, the set-up and installation process has become a bit more cumbersome. Not in a bad way, but in an “I’d really like to skip this and come back later and fill in all this…
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The WordPress Show: How To Create A B2B Wholesale eCommerce Store Using WooCommerce

Nov 9, 2020
WATCH READ I’ve been building eCommerce sites using WordPress WooCommerce since 2011, and during that entire time, I’ve had several business owners looking for a way to customize their store to make it B2B (business to business). What does this mean? Well it essentially means that clients (other businesses couldn’t just rock up to the…
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The WordPress Show: How To Add Head and Footer Code To Any WordPress Website

Nov 5, 2020
WATCH READ WordPress has several solid ways to add Head and Footer code to any website. One way is via Theme Options. Most solid themes have an option to add Head and Footer code by just pasting it in. But many themes don’t have this option. Two of ways to get around this are with…
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Top Five Ways Businesses Are Using Alexa Skills: Data Driven Daily Tip 270

By Paul Hickey | February 18, 2019 | 0

WATCH LISTEN READ “Hey Alexa, help my business” isn’t necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it’s still probably not a phrase many expect to hear into the future, but I do. The same way I’ve stuck with my Amazon Echo device that my…

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