For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved.
I increased frequency to basically daily, or at least 4-5 times per week, and made the episodes shorter, like 2-5 minutes in length.
See how the data shows the listenership skyrocketed? Not only do you need to start a podcast, but you need rework your strategy. It’s not what’s next, it’s what’s NOW.
Hit me up with any questions on Content Strategy at firstname.lastname@example.org.