Podcast Episode 52: Google Tag Manager: Setting Up Tags & Triggers - Data Driven Design

Podcast Episode 52: Google Tag Manager: Setting Up Tags & Triggers

By: Paul Hickey, Founder and Lead Strategist

Get ready, you’ll need the following for this one:

1. A WordPress Website;

2. A Google Analytics Account;

3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account).

What’s the point? Well, you want to make data driven marketing decisions, right?

Like, you want to know NOT ONLY HOW MANY CLICKS you got on that key “Download Now” button on your homepage, but you want to know WHERE those link clicks came from, right?

Like, how many came from your Google Adwords Campaigns, how many came from your Facebook Organic Posts, your Boosts, your Facebook Ads, your Instagram Profile, your LinkedIn posts – get it?

Cool, watch this video or listen to this audio and you’ll be on your way to setting up your very own digital business intelligence tracking dashboard.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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