First of all, I apologize for the poor audio quality on this video. I thought I had my headphone mic on, but it picked up my computer mic. I was unwilling to record it on this occasion. Sorry. Hopefully you can still get value from this post.
I digress. Google Ads is likely far more powerful than you think. 🙂
It used to be about “grabbing the remarketing tag” and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.
And of course, that can still happen, and this video shows you the basic steps to grab the tag and put it on your WordPress website.
However, Google Ads Audience Manager just isn’t talked about enough in the digital marketing world. Creating remarketing lists is one aspect, while another is simply marketing to custom audiences.
For example, you can run ads to affinity groups and interest groups, such as avid marathon runners, readers of mystery novels, adults that buy online courses to further their education, fruit flavored soda drinks and more.
This is called a Custom Affinity Audience. And they’re managed under Google Audience Manager, the same place that you manage your remarketing audiences.
Remarketing audiences are different. For example, you can build an audience of users that have visited your homepage in the last 30 days. That’s basic, but can be effective nonetheless.
Additionally, you can build an audience of people that have not only visited your homepage, but also clicked on about us, and a specific product and added that product to their cart.
And you can do anything in between.
What does “create an audience” mean? It means Google tracks the users browser cookies, and when they take the path of one of your custom remarketing audiences, they are entered into a group that you can then run specific ad messaging to on Google and the Google Partner Network.
Now, there’s also Audience Placements on Google Ads, which I talk about more in this post.