Podcast Episode 278: How I'm Able To Run A Successful U.S. Digital Agency From Spain

Podcast Episode 278: How I’m Able To Run A Successful U.S. Digital Agency From Spain

By: Paul Hickey, Founder / CEO

I recently asked my good friend QuHarrison Terry, head of growth marketing at Mark Cuban Companies, and co-founder of the amazing content creation company Inevitable/Human, what he thought I could do to improve my overall content strategy.

Being familiar with my love for being a practitioner in the technology space, and teaching my audience everything I know and learn related to digital marketing, web design and software, Q made a great point: “tell more of your story,” he said.

“Tell your audience more what it’s like to live in Valencia, Spain and run a small U.S. based digital agency.”

This is tricky for me, because like most content creators, I don’t necessarily like to get super personal. I’d rather stick to my “how to tips.”

But Q is right. To truly engage my audience, I need to be more vulnerable and open up more.

The reality is, I have the same fears about creating content that everyone else has. Will my audience care? Will they like it? Will they relate to it? Will I come across the wrong way?

Since Q is pretty much a genius content marketer, and I spent the week with him at Project Voice, I decided to take advantage of the fact we had his crew with us. I asked if we could sit down and talk on camera, so I could practice telling my story a bit, rather than only focusing on how-to tips.

This conversation is what resulted. I had a chance to talk about my strategy of going super micro, and providing value to clients by being practical and tactical rather than big picture dreamy.

Opening up to Q made me take a deep look at why I do what I do, and why I do it the way I do it.

I talk about how I deal with emerging tech, the importance of doing what you said you were going to do, instant gratification, how I got around not wanting to party as a teenager but still make friends and be social, and why and how I moved to Valencia, Spain and run my company from there with 6 teammates and nearly 100 clients in the U.S.

This is a special interview to me, and I hope you enjoy it. Thanks to Q. Hopefully is the first of many with him.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

RELATED ARTICLES:

COMING AUGUST 7, 2020

SAVE THE DATE

FOLLOW PAUL ON IG

For Data Driven Daily Tips and Motivation

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”