I recently asked my good friend QuHarrison Terry, head of growth marketing at Mark Cuban Companies, and co-founder of the amazing content creation company Inevitable/Human, what he thought I could do to improve my overall content strategy.
Being familiar with my love for being a practitioner in the technology space, and teaching my audience everything I know and learn related to digital marketing, web design and software, Q made a great point: “tell more of your story,” he said.
“Tell your audience more what it’s like to live in Valencia, Spain and run a small U.S. based digital agency.”
This is tricky for me, because like most content creators, I don’t necessarily like to get super personal. I’d rather stick to my “how to tips.”
But Q is right. To truly engage my audience, I need to be more vulnerable and open up more.
The reality is, I have the same fears about creating content that everyone else has. Will my audience care? Will they like it? Will they relate to it? Will I come across the wrong way?
Since Q is pretty much a genius content marketer, and I spent the week with him at Project Voice, I decided to take advantage of the fact we had his crew with us. I asked if we could sit down and talk on camera, so I could practice telling my story a bit, rather than only focusing on how-to tips.
This conversation is what resulted. I had a chance to talk about my strategy of going super micro, and providing value to clients by being practical and tactical rather than big picture dreamy.
Opening up to Q made me take a deep look at why I do what I do, and why I do it the way I do it.
I talk about how I deal with emerging tech, the importance of doing what you said you were going to do, instant gratification, how I got around not wanting to party as a teenager but still make friends and be social, and why and how I moved to Valencia, Spain and run my company from there with 6 teammates and nearly 100 clients in the U.S.
This is a special interview to me, and I hope you enjoy it. Thanks to Q. Hopefully is the first of many with him.