Podcast Episode 245 - How To Clear Cache In WP Engine: Data Driven Daily Tip 332

Podcast Episode 245 – How To Clear Cache In WP Engine: Data Driven Daily Tip 332

By: Paul Hickey, Founder / CEO

There are many different web hosting companies for Managed WordPress. The top ones include WP Engine, GoDaddy, BlueHost, HostGator and AWS. However, there are also several smaller ones.

The best quality service provider related to these services is WP Engine, and this is NOT a sponsored post, it’s based on years of experience trying a ton of different webhosting platforms.

Clearing your website’s Server Cache is something that your webhost needs to offer, but it’s done in different ways depending on the platform. This video shows how to clear your cache on WP Engine.

What is clearing your server cache? Thanks to “WP Buffs” for the following explanation – What Is Website Caching and Why Do You Need It?

To recap, this is how a web page loads:

Someone encounters a link to your website–in search, on social media, on someone else’s website, or in your email signature.
They click on the link to be redirected to your WordPress site.
The ensuing HTTPS request asks your web server to put together and deliver all the files to load the website in their browser.
For every image, file, and script that needs to be compiled, the HTTPS request takes longer to complete.
If the person is willing to wait, they will eventually be served a completely loaded website.
And, this is what happens when WordPress website caching is enabled:

Someone encounters a link to your website.
They click on the link to be redirected to your WordPress site.
The ensuing HTTPS request is sent to your web server.
The server detects that there have been no changes to the content since the last time someone visited the website.
The server grabs a static copy of the website, and quickly sends it to the person’s browser window.
This will happen with all subsequent visits until the content on the page has changed or the cache has expired and is automatically purged.
In essence, caching provides for a more efficient way to deliver content to website visitors.

This ability to speed up loading times is essential if you hope to capture more leads and generate more business with your website. No one wants to wait more than a couple seconds for a web page to load and WordPress caching is one of the mechanisms that enable you to meet those visitors’ expectations.

That said, there are times when you will need to clear cache on WordPress websites.

Reasons You Need to Clear Cache on WordPress Websites
The reason we use website caching is because it provides an optimal experience for visitors. By sending a saved static copy of the site, your website can load much more quickly with each new visitor.

That said, what’s the point in making a website faster if you don’t have new content to display to visitors?

People aren’t going to visit your website unless you have something compelling or of value to share with them. And people certainly won’t return to your website if you don’t continually populate it with new content.

So, let’s talk about some of the ways in which caching might accidentally stand in the way of delivering new content to visitors’ screens and why you need to learn to clear it manually as a result.

Design Tweaks
Think of a website as you would any other piece of marketing collateral. Contact information may change. Product details may need to be added. Branding may need to be revamped. There is always something to tweak (or overhaul) on a WordPress website because it needs to stay in sync with the business–and businesses that stand still will stagnate and eventually fade away.

But if you’ve just updated the design or content of a WordPress site and can’t see the changes when you view it on the frontend, the caching mechanism likely hasn’t detected the change.

New Content
Websites need a stream of relevant and valuable content published to them. Content like blog posts, white papers, and case studies are a great way to attract new visitors and appeal to old ones to return. When this happens, search engines take note. Google, in particular, loves to see websites that are regularly updated and growing in size with high-quality content.

That said, if your web server retains the cached version of that page or does not display the new content to visitors, Google’s bots won’t be able to crawl it either. This issue tends to happen when you add content to widgetized areas of the website.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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