Podcast Episode 187: How Much Web Traffic Does It Take To Get eCommerce Conversions?

Podcast Episode 187: How Much Web Traffic Does It Take To Get eCommerce Conversions?

By: Paul Hickey, Founder and Lead Strategist

Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle.

Assuming the product(s) you’re selling is/are good and there’s a market for them, you’ll now need to begin the battle of building enough awareness for your brand to drive enough web traffic to your site, then eventually convert that web traffic.

The data shows you’ll need at least 100 unique visitors per day, and to keep them coming back 3-5 times to finally start to see some eCommerce conversions.

Depending on your time and budget, this can take years.

I break it down in this video for www.DataDrivenAcademy.org members.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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