Data Driven Daily Tip 291. As a marketer, haven’t you ever wanted to make your content more personal to your audience? The data says that the more you can personalize your content and make it relevant to the user reading it, the better you can increase your engagement and conversion rates.
As, such, I’ve found the least complicated way to display unique content to your audience based on geolocation.
In the past, this would have either had to have been done via some complex coding or via an expensive third party tool like Visual Website Optimizer.
Now, using WPEngine’s GeoTargeting Capabilities, you can create an account with WPEngine and upgrade your account for $150 for the year, to get access to a premium plug-in called WP Geo-IP, that allows you to use shortcodes to only show content to particular geographic regions such as cities, states, zips and countries.
In this video, I break down exactly how to do this, and use an example where I only want to promote the Nashville Voice Conference on our website to people in the State of Tennessee.
Here is what Data Driven Design’s website looks like to people in the State of Tennessee…