Podcast Episode 152: Instagram Marketing For Business

Podcast Episode 152: Instagram Marketing For Business

By: Paul Hickey, Founder and Lead Strategist

In this special podcast, I talk about a couple key features that any size business should be aware of from an Instagram Content Marketing standpoint.

The audio is taken from my (every Monday at 9 a.m. ET) Instagram Live Q and A and my (every Monday at 9:15 a.m. ET) Facebook Live Q and A.

One business owner asks if his mindset should be different when running Facebook Ads vs. Instagram Ads.

Another asks about an IGTV feature, and I break down the importance of posting 1:00+ minute long videos now on Instagram via IGTV.

The proof is in the data that those types of posts are working better than regular Instagram posts, leading me to believe that IGTV will be HUGE.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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