Podcast Episode 117: WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239

Podcast Episode 117: WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239

By: Paul Hickey, Founder and Lead Strategist

I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly.

All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small Business under the new Google Ads Branding.

So I did what any good digital marketer does, research, followed by practice.

And here’s what I learned: Google Beacons can be placed at your business location(s) to help get you more reliable data regarding “most popular times.” They do this by communicating with your customer’s mobile phones which have location services enabled.

biziq.com says that some businesses have been running Google Ads campaigns have been receiving some randomly to set-up and test the functionality and use (Beta cases). So that explains our client getting one, or your business randomly getting one.

Even though that’s kind of weird, the more important question is “what the heck is a Google Beacon?”

According to Google, If your customer has enabled location services on their phone and depending on the number of customers who visit your business, the Google Beacon can send an increasing variety of types of information to your customer’s device such as:

  • Customer reviews and other content such as photos from people who’ve also visited your business.
  • Prompts for them to review your business on Google.
  • Your business’ location on Google Maps when they’re nearby.
  • Other information features as Google ads them.

Google Beacons improve the location insights Google provides your business.

In addition to sending information to your customers right to their mobile device when they’re near your business, by using a Google Beacon at your business, Google can provide you with better insights and analytics information as part of their Locations Insights pilot program. The location insights that Google can provide you with include:

  • Information on when people visit your business including when your busiest times are.
  • Information about the length of time customers spend at your business.
  • Information on the frequency of customer visits and one the percentages of multiple visits by your customers.

I’m HUGE on getting a ton of this kind of data from Google My Business, and it seems like Google Beacons are basically a way of garnering additional data as well as ensuring it’s the most accurate it can possibly be.

For more on how to set up Google Beacons, I recommend visiting this link from Google’s Developers Documentation.

Additionally, Beacons provide a high quality context signal that allows you to mark a particular place in the world, improving place detection. Google can use that signal to improve your business’ presence on Google Maps. Click here to learn more about Google Place Visits.

With the Nearby Messages API, you can build apps that detect beacons and retrieve messages that have been associated with them. Examples include showing the bus schedule when your user is waiting at a bus stop or providing ticket availability at a theater kiosk. When using the Nearby API with beacons, the messages take the form of beacon attachments.

So this is what I love about my job. Running Google Adwords Express Campaigns might not be the most glamorous technical responsibility, but it’s the gateway into conversations about some fascinating functionality and possibilities into not only the digital marketing world, but the custom software world also.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

How Can We Help You?

We’d LOVE To Help You With Any Digital Strategy or Web Design Needs

  • Date Format: MM slash DD slash YYYY

FOLLOW PAUL ON THE GRAM

For Data Driven Daily Tips and Motivation

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

Paul Hickey Podcast – Latest Episodes

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”