WATCH READ I found it hard to find HTML code to create a “Copy URL To Clipboard” button in WordPress that matched my button styles. But thanks to https://orclqa.com/copy-url-clipboard/​ – I found it. This video shows how I did it. <button>Copy Link</button> <script> function copyToClipboard(text) { var inputc = document.body.appendChild(document.createElement(“input”)); inputc.value = window.location.href; inputc.focus(); inputc.select();…

WATCH READ Yep, I’m still posting some videos from a speaking appearance I did back in 2017. Why? Because Google Analytics User Flow is still relevant. Many small business owners have had Google Analytics installed on their websites for years (far before the new GA4 launched). If you fall into this category, watch this video…

WATCH READ In this short, three minute video, I reveal the best SEO Tip ever! It’s not super complicated. You just need to have your site verified with Google Search Console first. More on that here. Then, you need to log into Google with the account you verified your site with, and make a search…

WATCH READ In this video, I’m speaking to Vanderbilt University’s Masters of Marketing Class about web design and digital marketing. I am a big believer in using Bounce Rate to drive design decisions on your website. I explain my methodology.

WATCH READ This video, which features audio from a guest appearance I made on Voiceflow’s podcast almost two years ago, tells the story of who Data Driven Design is and what we do. However, this is pre-pandemic, and the world changed shortly after this interview.

WATCH READ Running Google Ads to multiple audiences is important to your business. In this video I talk further about reasons why businesses should consider doing this, and how it can be done.

WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab.

WATCH READ Want to learn how to use data to drive design and conversion improvements on your website? The first step is understanding how to use Google Analytics conversion reports. In this video, I explain how to use Google Analytics conversion reports to make data driven decisions related to your website and digital marketing efforts.

WATCH READ In this speaking appearance at Vanderbilt University, I teach the Masters of Marketing class what Google Analytics goals are and how businesses can use them to drive results and make data driven decisions regarding their digital presence.

WATCH READ If your business is interested in running Google Ads (the full product where you bid on keywords – not Smart Campaigns / Adwords Express), match types are arguably the most important thing you need to know about. This video explains.

WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist.

WATCH READ Many marketers don’t really know this, but Google Ads is super overpriced, and has been for several years. The bidding structure of the full Ads product causes a myriad of scenarios where it very rarely makes sense for any small business to participate in traditional Google Ads.

WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of.

WATCH READ When Data Driven Design got named a top 25 voice company by Keri Roberts of Top 25 Today, I got a chance to sit down and tell the story of how Data Driven Design got started.

WATCH READ Why do some Google Ads take up more space than others? Specifically, the ones that have extra links below the main link. These are called Google Ad Extensions. This video explains more about what they are and how to implement them in your Google Ad Campaigns.

WATCH LISTEN READ If you’re looking to make your WordPress website more professional by giving your visitors the ability to make one-time or recurring payments via Stripe instead of PayPal, WP Simple Pay is a great solution for you. This covers how to acquire, install and configure WP Simple Pay to make your WordPress website…

WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…

WATCH LISTEN READ Are you having issues with your WordPress website URLs redirecting to the wrong pages? I may have a simple solution for you. I’ve used a plug-in called Redirection for almost 10 years now when I build WordPress sites. Its main purpose is to implement 301 redirects when redesigning websites. This is so…

WATCH READ It’s sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas. For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account. Google Ads come from paid advertising…

WATCH LISTEN READ Sometimes the data leads you to put an exit intent pop-up on your website to collect email addresses from visits as they intend to leave your site. But what should you put on it? I prefer to allow the data to drive that as well. This video shows how you can use…

WATCH LISTEN READ There is now an easy, turnkey way to literally put your WordPress website’s content on Alexa and Google Assistant. This opens up your website to a whole new rapidly growing audience of more than 500 million people using voice assistants on a daily basis to get information. You want your website to…

WATCH READ What’s the best way to embed video on your website? I get asked this question all the time, and while YouTube is generally my answer, due to the fact that it’s free, easy to use and great for SEO, there is another solution that may be better depending on your situation. If you’ve…

WATCH READ In this video, I teach Vanderbilt University’s Masters of Marketing program how to use the Google Ads Keyword Planner Tool. While it’s built for ad campaigns, it can also be used for using data to drive organic search, and business decisions in general.

WATCH LISTEN READ So you’ve uploaded a new featured image and published your awesome blog post, but there’s one small problem, right? The beautiful featured image you’ve loaded in isn’t showing on your blog page. In fact, some other, older image you posted as a featured image in a different blog post is showing in…

WATCH READ How to use data to make decisions and not waste your money in Google Ads. I discuss how to use keyword data in Google Ads to optimize your campaigns. This is a general overview from a Data Driven Academy at Vanderbilt University in 2018. There’s no need to debate what keywords to bid…