Have you heard of Local SEO?
Have you heard of Google My Business?
If your answer to number one was “yes,” but your answer to number two was “no,” then basically that’s the equivalent of knowing about tissue but not Kleenex. Seriously.
Okay, well, at least knowing about running shoes but not Nike.
Basically, if you don’t have a VERIFIED Google My Business listing, and you don’t post regularly on your Google My Business page, along with making sure that all of your business information is up-to-date on that page, you are missing out serious low-hanging fruit opportunities to improve your Local SEO.
But my business isn’t local, it’s eCommerce, National, International, and nobody would walk into our office other than our employees.
How does Google My Business help me in this case?
Look, I know it seems weird, but the proof is in the data. Businesses (even if they don’t have storefronts), that don’t pay attention to Local SEO efforts like Google My Business verification, suffer huge in SEO.
Why is Google My Business important to ALL Businesses?
Even if you don’t have storefronts, Google looks for consistency in all business listings. During the history of the internet, many web scrapers have been used to create false business directories that show incorrect information (on purpose) about your business.
Google, however, looks for a source of truth. What do you think Google’s Business information source of truth is? Yep, Google My Business.
If you haven’t verified your listing and ensured your information is correct, then you are essentially telling Google you’re not a reliable business. This will negatively affect your Google ranking over time.
Lastly, and maybe most obviously, when you Google the name of a business and include it’s location, on most desktop and mobile searches, the Google My Business listing (verified or not) gets the most real estate in the results.
Verifying and optimizing your listing(s) ensure your brand is properly represented on search engine results. (and you want this, because the data shows that 65% of all website traffic is generated from Organic Search – and 97% of all of those searches come from Google).