Have you ever heard the phrase A/B Testing? It’s literally serving up two different versions of one or more pieces of content on your website to half of your audience, to see which converts better.
For example, take button color. Joe likes the current green button on datadriven.design, but Sally thinks orange would be better.
This stuff happens people. Both people want to be right, they want their way to win, and feelings get involved. Opinions = Hurt Feelings.
Hurt Feelings = Bad for Business.
Using an A/B Testing Tool like Google Optimize, Optimizely, Hotjar, Crazy Egg or Visual Website Optimizer (VWO), can determine which color actually engages or converts traffic at a higher rate.
By now you know how much we believe in the power of data.
It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits…
…but it also can improve culture, relationships and overall productivity.
A second example, take a good ole opinion on what a headline should say on a website.
If your employees have spent even one second debating any of this, they’ve wasted valuable time.
When it comes to this stuff, the answer, my friends, is ALWAYS an A/B Test.
Websites are not print pieces. They need to be tested and evolve according to what option is driving the best results based on the data.
Stop beating each other up over something that can be tested so easily with a winner determined based on website engagement data.