Nashville Fashion Alliance Keynote: Getting Ready For Fall and Holiday eCommerce

Paul Hickey

Paul Hickey of Data Driven Design speaks at the Nashville Fashion Alliance covering the following topics: DATA OVERVIEW, WEB DESIGN, DIGITAL MARKETING, FASHION SPECIFIC, FACEBOOK ADS, INSTAGRAM ADS STRATEGY, NET NEW CUSTOMER ACQUISITION, THE THREE TYPES OF ADS YOU HAVE TO RUN. SETTING A BUDGET & TIMELINE, TRACKING THE EFFECTIVENESS OF YOUR EFFORTS, GOOGLE ANALYTICS & THE FACEBOOK TRACKING PIXEL, ONLINE LEARNING OPPORTUNITIES, HOW TO CREATE AND DEPLOY ADS FOR YOUR BRAND and HOW TO RUN A/B TESTS.