BUILDING A CONTENT STRATEGY FOR SOCIAL MEDIA & SEO

Instructors: Kate Hickey, Bailey Robbins, Paul Hickey

This class covers seven main learning goals:

  • Using data to understand your target audience
  • Understanding social media algorithms & effective use of hashtags
  • Differentiating posts to engage users
  • Creating effective content with user friendly resources
  • Building an editorial content calendar
  • Effectively “boosting” posts to reach your target audience
  • Local SEO