READ I can’t stand it when people say one thing but do another. Especially in business. Because in business, people don’t even realize that they do it. That’s why I walk my talk. I blog every day. I post on social media more than twice on all outlets every day. And, I even run A/B…

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WATCH LISTEN READ Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We’ve had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I’ve been copying and pasting them in from the emails…

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READ One of my amazingly talented co-workers recently asked me a great question. He phrased it “Why have we chosen to be defined by data?” The context is that we’re preparing for an upcoming presentation called “Designing With Data” at a community event in Nashville called Nashville Design Week. The reasons we’ve chosen to be defined…

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WATCH     READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…

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WATCH     READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…

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