READ As you may know by now, I’m a HUGE Sports Fan. And from “growing up in the Sports Business,” I constantly equate Sports with Business. There are just so many similarities that the analogies are endless. Case in point, I’ve NEVER been a huge soccer / futbol fan. But since my family and I…
Read MoreWATCH LISTEN READ While most people think of LinkedIn for B2B marketing, I’ve made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that…
Read MoreREAD We all know the amazing ways that the human body and brain work together. Meditation, Mindfulness, Fasting, Hunger, Physical Activity, Pain Tolerance, Healing, the list goes on and on. The irony is that in the business world, a strikingly low ratio of companies actually think this way about their marketing. Really, only the ones…
Read MoreREAD Patience With The Process. I’m on a flight to my new home, Valencia, Spain. I was just explaining to my 8-year old son Max the concept behind the phrase “hurry up and wait.” I think the first time I heard this phrase was around 2011 when I really started working in the “digital agency…
Read MoreREAD I never was a big reader, and I guess I’m still not, as I spend most of my time working, running my business, with my family, working out or sleeping. That’s it. Most content I consume these days is audio (from 2015 – 2017 I’d watch Netflix while working, but I can’t do that…
Read MoreREAD I know what you’re thinking, marketers and small business owners. “I can’t even get my website right, let alone create social media content, and now some dude is telling me I need a presence on Alexa?” Yep. You want to be in business over the next 10-20 years? Having an Alexa Skill or Podcast…
Read MoreREAD Recently I was asked in an interview what my favorite trip was as a kid. I was going into 5th or 6th grade and my parents took me on an awesome road trip from our home in Michigan to Philadelphia, New York City and Boston, as well as Upstate New York, Vermont, New Hampshire…
Read MoreREAD For several months now, I haven’t been nervous about moving abroad to Spain, nor have I been nervous about operating my business from Spain, but I’ve been anxiously awaiting the feeling of actually doing it. One of the common threads among small business owners that I interact with consistently on a daily basis is…
Read MoreREAD I had an interesting conversation with a co-worker lately. I pride myself on having a sort of “intuitive alarm” related to interpersonal communications. With clients With co-workers This is NOT me saying I’m always right, or that my alarm doesn’t go off prematurely or leave me “terribly late for my flight” (if you know…
Read MoreREAD One year ago, I was commuting from Spring Hill to our rented office space in East Nashville. I was spending 2.5 hours in the car every day. Fighting. Traffic. And those were just they days that I wasn’t driving around various pockets of Nashville meeting with people. Now, the meetings and relationships I’ve built…
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