WATCH LISTEN READ I know what you’re thinking – another “entrepreneurship program, huh?” How can entrepreneurship be taught in a classroom? But this isn’t at all what you’re thinking. Corner To Corner is an organization that is bringing the Nashville community together, and working to enhance already thriving “side hustles” and turn them into…
Read MoreWATCH READ So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT. I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had…
Read MoreWATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
Read MoreWATCH READ I don’t care what anyone says. Business is Personal. It’s ALL personal. And that’s not a bad thing, that’s a GREAT thing! Case in point, our new friend Thallen Brassel, attorney of counsel at Nelson Mullins, and founder of Lady Lunch Club, will be holding a Social Media Law class as part of…
Read MoreREAD I’ve been fortunate enough to connect with some amazing business leaders via social media. Not the fancy ones on Shark Tank or anything, but real, in-the-trenches business builders and leaders, who know exactly how to communicate with their people. Cy Wakeman encourages leaders to “Call People To Greatness” in spite of their circumstances and…
Read MoreWATCH READ Take it back, take it way back, take it way, way back! Many of you are responsible for updating your website’s content in platforms like WordPress, Shopify, Drupal, Sitefinity, Sitecore or some other content management system. Chances are, you’ve also needed to go back to an older version of your website to…
Read MoreWATCH READ It’s pretty amazing how true self-fulfilling prophecy is. I remember learning the concept in interpersonal communications in college at Michigan State. The concept always made sense to me, but never more so than just the other day, when it truly dawned on me just how fine the line is between being a hero…
Read MoreWATCH READ Attention Website Content Managers! You know who you are. You are responsible for making simple, basic changes to your companies website, but have a ton of other job responsibilities as well. I’m here to help with another WordPress Tip! If you’re looking for how to add something to your main menu navigation,…
Read MoreWATCH READ Attention marketers, while responsive web design has improved the overall user experience on all devices since 2011-ish, the level of understanding of how it impacts the inconsistency of experience from user to user (from one user to another) based on device is somewhat undocumented. The impact is sometimes a complete lack of awareness…
Read MoreWATCH READ As a marketer, you want to spend your dollars on those that are already closest to buying your products or services. Oftentimes, that requires getting creative with how you configure and serve up digital advertising. The data shows that the average conversion path (amount of digital touchpoints that a user has to have…
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