WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreWATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read MoreWATCH READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…
Read MoreWATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
Read MoreWATCH READ If you think about bounce rate and what it means, and then you look at which social media outlets are sending traffic to your website and what the bounce rate is for each, you’ll likely find that Facebook sends the highest traffic volume (most traffic) to your website, while Instagram sends the…
Read MoreWATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending…
Read MoreWATCH READ So, you’re a small business, or a one-person WordPress Blogger content machine with a WordPress Website and have several years of blog history in your old site, but you’re looking to redesign your WordPress site and need to automate your content transition from one site to another. Or, you’re a WordPress content manager…
Read MoreWATCH READ So if you’ve seen or read any of my content on Google Adwords Express, you know my love affair for the low cost platform as it relates to generating leads for small businesses. Google Adwords Express is especially good at tracking verified phone calls. So if you’re looking to get people to book…
Read MoreWATCH READ So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…
Read MoreREAD Ask anyone I’ve ever worked super closely with, and they’ll likely agree that I’m not one to waste time going to conferences. Conferences are usually productivity killers. Not workshops or webinars, that take 1-2 hours out of your day, but freaking conferences – that take multiple days and nights out of your week. But…
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