WATCH READ During our Data Driven Academy class on Google Adwords, we mentioned that a subtle difference between Adwords and Adwords Express was the ability to schedule your ads. Since then, we’ve noticed Google Adwords Express has added that feature, and we wanted to let you know! Thanks and have a great day! Paul Hickey…
Read MoreWATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…
Read MoreWATCH READ Several years ago, Google starting hiding most organic keyword data under “not provided” in Google Analytics. If you go into Google Analytics and go to Acquisition, Channels, Organic Search, you will see that 98% of your keyword data will show under “not provided.” The way to get around this is to link Analytics…
Read MoreWATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…
Read MoreWATCH READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…
Read MoreWATCH READ Every marketing person should check out Google Analytics for 30 minutes every month. There is so much valuable data to look for, and if you can focus on a core set of things, it will be a good use of your time. Don’t get sucked in or fall down the rabbit hole. Look…
Read MoreREAD I’m always fascinated with how brands spend their marketing dollars. Like many marketers my age and older, I come from a very mixed world in many ways, considering I started my career in public relations for a professional sports organization, then quickly moved into community relations, where I empowered our corporate marketing department to…
Read MoreREAD In the summer of 1991, as I was heading into Fifth Grade in a new elementary school after a cross-town move, I found myself with a across-the-street neighbor. A man in his early 20s who was quite extraordinary, but thought of himself as just an ordinary Joe. He happened to be the best young…
Read MoreWATCH READ It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website. Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery…
Read MoreWATCH READ When businesses ask me how they can get more web traffic, my mind immediately goes to one place – get me your Google Analytics access so I can drill down into your Acquisition Reports to see where your web traffic is coming from. We all want more web traffic, but the best place…
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