Listen Watch Read The importance of using data to drive design and not relying on opinions. A story about why a CEO having a friend for dinner should never impact your website project or digital marketing strategy. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses…
Read MoreREAD One of the more fun things we’ve done recently as a team was support Girls To The Moon, an organization that “launches confident girls” to be their best selves, impact their communities and create a more inclusive culture. The #GTTM17 Campference was a smashing success, and we were there as a sponsor, conducting our…
Read MoreListen Read Segment 1 from Paul Hickey’s Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics Referral Sources view to drive marketing actions. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy…
Read MoreListen Read Paul Hickey talks about the Audience Crossover concept, using Hip Hop artists as an example that businesses should emulate. This helps with Search Engine Optimization. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10…
Read MoreWATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
Read MoreListen Read Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on Google for your top keywords. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than…
Read MoreListen Read Data Driven Daily- Creating a Content Calendar. Paul Hickey talks about how to tactically find SEO opportunities and build an audience from scratch, driving a consistent increase in web traffic. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet…
Read MoreWATCH READ Data Driven Daily Tip – September 7, 2017: When you search for products on Google these days, you’re seeing different types of search results. Like, when I search for “Detroit Tigers Hat” or “Nike Sunglasses” I see images like this among the contextual results… In order to get your products to show this way,…
Read MoreWATCH READ Data Driven Daily Tip – September 6, 2017: Wondering how to use data to to drive design? One logical way is to take a look at your competition’s web traffic and engagement rates, bounce rate, time on site and average visit during. We like to find commonalities in design, layout, content, navigation, calls to…
Read MoreWATCH READ Yo Yo, check it out. Time to spit some game about some geeky stuff. Today’s topic is perhaps the most important metric for a Google Analytics Expert – Bounce Rate. What is bounce rate? It is a metric that Google Analytics created to measure the quality of a session / user. When you…
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